Maita Gomez

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Margarita Favis Gomez
Born Margarita Favis Gomez
(1947-05-23)May 23, 1947
Died July 12, 2012(2012-07-12) (aged 65)
Resting place
Manila Memorial Park
Nationality Filipino
Other names Maita Gomez
Occupation Activist
Years active 1967–2012
Known for Miss Philippines 1967
Children Melissa Perez-Rubio Ugarte, Jose Luis Decena, Kris and Antares Bartolome, and Michael Phillip Beltran

Margarita "Maita" Favis Gomez (May 23, 1947 – July 12, 2012) was a Filipino beauty queen and activist.


In 1967 she won the Miss Philippines–World beauty pageant and went on to represent the country in the Miss World contest. She later became a political, economic, and women's rights advocate, and was active in the Makabayan political movement in the 1980s.[1][2][3]

Maita was born in 1947 to Jose C. Gomez and Cecilia Favis Gomez and was one of 7 children (Cita, (Patty died July 11, 2013), (Ditas died May 16, 2012), Joe, Naty and Migui). Maita is survived by her children Melissa Perez-Rubio Ugarte, Jose Luis Decena, Kris and Antares Bartolome, and Michael Phillip Beltran, as well as their children and spouses.

She was crowned as Miss Philippines in 1967 and was admired by many Filipinos. Yet, as years passed, the Filipino community was surprised at the work she brought forward regarding women’s emancipation. In addition to her title as Miss Philippines, Maita was a well-known for her political advocacy work. She fought for the liberation of women in the Philippines and worked hard to fix injustices there. Her advocacy timeline began when she first became involved in an underground movement created to overthrow the dictator of the Philippines at the time, Marco. Co-founder of GABRIELA, a democratic alliance for women, Maita also helped establish another alliance group known as WOMB (Women for the Ouster of Marcos and Boycott) which raised awareness of and fought for freedom for women. GABRIELA and WOMB were both organized after the assassination of Ninoy Aquino. Eventually, Marcos was overthrown in 1986 and KAIBA (Kababaihan para sa Inangbayan), an all-women political party was created.

Maita was part of the National Council of SELDA (Samahan ng mga Ex-detainee Laban sa Detensyon at pata sa Amnestiya), which fought for the freedom of political prisoners. After martial law was created Gomez decision to join an underground movement resulted in her imprisonment in 1973 in Baguio. She later escaped prison and later found a home in the Bicol mountains for three years and then moved to Central Luzon for three years as well. One day, she was discovered and forced to be under house arrest. She continued to help others in need throughout her life and her activist work continued later on. In 2012, Maita helped the growth of a foundation called Work Well Foundation, which worked to help women in the Philippines find well-paying jobs. On July 12, 2012, Maita died of a heart attack. One of her children found her dead in her home in Quezon City and realized that she had died of a heart attack in her sleep. [4] [5] [6]


  1. ^ Activist and former beauty queen Maita Gomez dies, 12 July 2012 (Filipino)
  2. ^ Beauty queen-turned-activist Maita Gomez dies,13 July 2012
  3. ^ METROFILE: Maita Gomez passes away The Daily Tribune, 13 July 2012
  4. ^ Pagaduan-Araullo, Carol (July 19, 2012). "Maita Gomez (1947-2012): Beauty transfigured". Business World. 
  5. ^ Titular, Joyce Ann Burton (July 14, 2012). "ABQ's Shrine for Miss World Philippines 1967 Margarita "Maita" Gomez". 
  6. ^ "The Beautiful Maita Gomez". July 12, 2012.