MOM Brands
| Type | Private company |
|---|---|
| Industry | Cereal |
| Founded | 1919 |
| Founder(s) | John S. Campbell |
| Headquarters | Minneapolis, Minnesota, USA |
| Key people | Chris Neugent CEO John A. Gappa CFO Gene Pagel CIO |
| Products | Hot and cold cereals |
| Revenue | US $548 Million[1] |
| Employees | 1,400[1] |
| Website | www.maltomeal.com |
MOM Brands (formerly Malt-O-Meal Company and Campbell Cereal Company) is an American producer of breakfast cereals, based in Minneapolis, Minnesota. The company is the third-largest manufacturer of cereals in the United States (behind Kellogg's and General Mills) — employing 1,400 people, marketing its products in at least 70% of the country's grocery stores, with estimated sales in 2008 of $543 million.[1] It operates three manufacturing plants in Northfield, Minnesota, one in Tremonton, Utah, and one in Asheboro, North Carolina, as well as distribution centers in Grove City, Ohio; Coppell, Texas; and Salt Lake City, Utah.
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[edit] History
The company was founded in 1919, as the Campbell Cereal Company by John Campbell, a miller in Owatonna, Minnesota. He invented a combination of malted and farina wheat[2] hot breakfast cereal he called Malt-O-Meal. Campbell intended to compete with Cream of Wheat.
In 1927, the company moved production of its cereal to the Ames Mill in Northfield, Minnesota. Nine years later, corporate headquarters were moved to Minneapolis, Minnesota, and in 1953, it was re-named the Malt-O-Meal Company.
Attempts in the 1940s to market Campbell's Corn Flakes, and in the 1960s to sell State Fair brand Puffed Wheat and Puffed Rice, were abandoned in the face of competition.[3]
The company sponsors "Make it with Malt-O-Meal" State Fair Recipe Contests at the Oregon and Arizona State Fairs.[4][5]
In 2002, Malt-O-Meal acquired the bagged cereal business from the Quaker Oats Company.
In 2007, Malt-O-Meal took part in the "reverse product placement" marketing campaign for The Simpsons Movie and packaged one of their cereals, Tootie Frooties, [6] as "Krusty-O's". The cereal was sold in 7-Eleven stores across North America along with other The Simpsons Movie related products. [7]
In December 2009, Malt-O-Meal acquired the Farina brand of hot cereal from U.S. Mills. Farina was started by Pillsbury in 1898.
In February 21, 2012, the Malt-O-Meal Company re-branded as MOM Brands — the new name is intended to reflect the company's wider product range, while still acknowledging its flagship product through the use of its abbreviation. At the same time, it also announced that it had surpassed Post to become the third largest producer of cereals in the United States.[8]
[edit] Products
MOM Brands produces both hot and cold cereals. As of 2012, cold cereals manufactured by MOM Brands account for over 75% of its total sales. Most of its cold cereals are similar to cereal brands produced by its competitors, Kellogg's and General Mills.[8]
[edit] Hot cereals
- Malt-O-Meal
- Chocolate Malt-O-Meal
- Maple & Brown Sugar Malt-O-Meal
- Creamy Hot Wheat Malt-O-Meal
[edit] Cold cereals
- Apple Zings
- Berry Colossal Crunch
- Blueberry Muffin Tops
- Cinnamon Toasters
- Cocoa Dyno-Bites
- Coco Roos
- Colossal Crunch
- Corn Bursts
- Crispy Rice
- Frosted Flakes
- Frosted Mini-Spooners
- Fruity Dyno-Bites
- Golden Puffs
- Cinnamon Golden Puffs
- Honey and Oat Blenders
- Honey Buzzers
- Honey Graham Squares
- Honey Nut Scooters
- Marshmallow Mateys
- Puffed Rice
- Puffed Wheat
- Raisin Bran
- Scooters
- Tootie Fruities
[edit] Other Brands
As listed on Malt-O-Meal's site[9] Most are available regionally or through specific chains. All listed mention their use of natural ingredients, reduced packaging, and/or renewable energy
- Three Sisters cereal (hot and cold varieties, sold only at Whole Foods stores)
- Mom's Best Naturals (hot and cold varieties)
- Bear River Valley (cold varieties)
- I Love Oats (hot varieties)
- Better Oats (hot varieties) (most sub-brands available in multiple flavors[10])
- Oat Revolution
- Oat Revolution Thick & Hearty
- Abundance
- Good 'N Hearty
- Lavish
- mmm... Muffins
- Oat Fit
- Oat Heads
- Raw Pure & Simple
- Mom's Best Naturals
[edit] References
- ^ a b c Hoovers, Inc. Malt-O-Meal Fact Sheet (Retrieved 20 November 2009)
- ^ "Unwrapped : Cereal Aisle (Food Network)". http://www.foodnetwork.com/food/show_cw/episode/0,1976,FOOD_9955_58195,00.html. Retrieved 2008-07-04." (06/30/2008 9:00PM) Episode: CW1708 Food Network
- ^ Salamie, David; Kathleen Peippo (2007-12-06). "Malt-O-Meal Company". International Directory of Company Histories, Volume 63 (1992). http://findarticles.com/p/articles/mi_gx5202/is_1992/ai_n19122144. Retrieved 2007-12-06.
- ^ "Oregon Make It with Malt-O-Meal Recipe Contest". http://www.oregonstatefair.org/node/142. Retrieved 2007-12-06.[dead link]
- ^ "Arizona Make It With Malt-O-Meal Recipe Contest". http://www.azstatefair.com/contests/maltomeal.aspx. Retrieved 2007-12-06.
- ^ Press, Associated (7/6/2007). "Krusty-O's cereal won't be available in Minnesota". kare11.com. http://www.kare11.com/news/news_article.aspx?storyid=259273. Retrieved 2007-12-06.
- ^ Press, Associated (July 1, 2007). "7-Eleven Becomes Kwik-E-Mart for 'Simpsons Movie' Promotion". Fox News. http://www.foxnews.com/story/0,2933,287578,00.html. Retrieved 2007-12-06.
- ^ a b "Malt-O-Meal renaming itself MOM Brands". StarTribune. http://www.startribune.com/business/139829933.html. Retrieved 23 February 2012.
- ^ "Visit other Malt-O-Meal sites". Malt-O-Meal. October 24, 2010. http://www.malt-o-meal.com/other-sites/. Retrieved 2010-10-24.
- ^ "Better Oats - Brands sites". Better Oats. October 24, 2010. http://www.betteroats.com/brands.php. Retrieved 2010-10-24.
