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Maluuba Logo.png
Developer(s) Maluuba Inc.
Initial release September 11, 2012; 2 years ago (2012-09-11)
Operating system Android 2.3.3 and above, Windows Phone 8
Platform Android, Windows Phone 8
Available in English
Type Intelligent personal assistant
License Proprietary

Maluuba is a Canadian company based in Kitchener, ON that began as a research project started in 2010 by University of Waterloo graduates.[1] They received $2 million in Series A funding from Samsung Ventures on Feb 29th, 2012 while they were in the University of Waterloo Velocity program.[2]


Their first product is an intelligent personal assistant for Android devices released to the Google Play store on September 11, 2012.[3] It is often compared to Apple's Siri and Google's Google Now.[4]

On November 14, 2012, Maluuba opened their Natural language processing technology via an API, letting other application developers use the same kind of text entry or voice-powered search.[5]


Maluuba, Inc. was founded in August 11, 2011 by Sam Pasupalak (CEO), Kaheer Suleman (Principal Engineer), G Wu (Director of Business Ops), and Joshua Pantony. On February 29, 2012, Maluuba announced it had raised an $2 million Series A financing round from Samsung Ventures.

Android application[edit]

Maluuba was launched first as an application available on Google's Android Play Store.[3] It integrates with services such as Yelp, Wolfram Alpha, and more.

They launched their application at the TechCrunch Disrupt 2012 Battlefield competition in San Francisco.[3] They were the only Canadian company to be invited to the competition.[6]

Windows Phone 8 application[edit]

Maluuba has also launched an application for Windows Phone 8 with a new UI designed using the Metro Design Language. It includes most of the features found in the Android version while the rest of the features will be included in new versions of the application.[7][8]


Maluuba uses a contextual approach to search.[9] Based on a users geographic location, their contacts, and their language, Maluuba is able to return results which are more suited to a users needs. This is done by reading the phone's GPS and contact book, which a user gives permissions to do when installing the app.

Search can be done through typing out the question with the phones keyboard and by speaking into the phones microphone, both of which must run through natural language processing algorithms to interpret the query and find the appropriate results.


Maluuba received positive reviews from technology blogs such as LifeHacker[4] and TechCrunch.[3]


External links[edit]