Mamil

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Mamil[1] or MAMIL[2] is an acronym of "middle-aged man in lycra".[3] The term used to describe a middle aged man who rides an expensive racing bicycle[1] for leisure, wearing tight-fitting bicycle jerseys and bicycle shorts.[2]

The neologism "mamil" has been reported as being created by British marketing research firm Mintel in 2010.[4] It gained further popularity in the United Kingdom with the success of Bradley Wiggins in the 2012 Tour de France and at the 2012 Summer Olympics[4]

Buying an expensive road bicycle has been described as a more healthy response to a midlife crisis than buying an expensive sports car.[5][6]

In Australia the popularity of cycling with middle-aged men wearing lycra has been described as associated with the Tour Down Under and the 2011 Tour de France winner Cadel Evans.[7] The current Prime Minister of Australia Tony Abbott has been described as a "mamil".[8] This rise in popularity has been echoed in the United Kingdom where Olympic, Tour de France, and UCI World Championships victories in recent years have spurred interest.[9]

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