Mammoth Mart

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Mammoth Mart
Type Discount store
Founded 1956
Headquarters Framingham, Massachusetts
Industry Retail
Products Clothing, footwear, bedding, furniture, jewelry, beauty products, electronics, toys and housewares.
Website None

Mammoth Mart was a discount department store chain, located in the northeastern United States, primarily in the New England area. The chain was founded by Max Coffman in Framingham, Massachusetts in 1956,[1] and was something of a prototype for the large, downscale department store, selling housewares, hardware and clothing in stark, unfussy buildings, usually in suburban shopping center locations. Other discount department store retailers like K-Mart, Zayre, and Bradlees would subsequently expand on this concept.

Their advertising mascot was Marty the elephant, a smiling, blazer-wearing mammoth.

By 1969 the chain had 35 stores, though they filed for bankruptcy protection under Chapter XI of the Bankruptcy Act of 1898--one of the precursors (along with Chapter X of the 1898 Bankruptcy Act) of today's Chapter 11--in 1974. The chain was acquired by now-defunct King's Department Stores in 1978.

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