Manhattan Associates

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Manhattan Associates, Inc.
Industry Software
Founded 1990
Key people
Eddie Capel, President and Chief Executive Officer; Dennis Story, Executive Vice President and Chief Financial Officer; Bob Howell, Senior Vice President, Americas
Products Warehouse management and supply chain management software
Revenue $492.5 million (2014)
$101.3 million (2013)
Number of employees

Manhattan Associates is a supplier of supply chain management software.[where?][1] Warehouse management systems make up 60% of the company’s revenue while 40% is derived from supply chain management applications such as transportation management, enterprise order management, supply chain planning, extended enterprise management, and labor management solutions.[2]


Manhattan Associates was founded by Alan Dabbiere, Prahlad Suresh, Deepak Raghavan, Deepak M.J. Rao and Ponnambalam Muthiah in 1990 in Manhattan Beach, CA for the purpose of applying information technology solutions to distribution centers. The company’s first product, called PkMS, managed receiving stock, locating stock, picking stock, verifying stock, packaging, and shipping stock in and out of a warehouse. In 1994, it signed its 50th customer and generated $6.5 million in revenues.[3] The company relocated to Atlanta, Georgia in 1995.[4]

Manhattan Associates went public in 1998 with an initial public offering of 3.5 million shares at a price range of $13 to $15 per share.[5] Manhattan purchased in December, 2002 from the Internet Capital Group. In 2003 the company bought technology from ReturnCentral including its Windows-based reverse supply chain technology which handles customer returns.[6] It acquired Evant, a provider of demand planning, replenishment, and related planning solutions in 2005.[7]

On Feb 7, 2006, Manhattan Associates announced to restate financial results for 1999 through 2004 after uncovering certain tax accounting issues. The company noted net income for those years was overstated by about $7 million.[8]

In 2005 Manhattan Associates began converting its product line to Web-based supply-chain applications built on J2EE, C++ and Microsoft .NET Framework. The company spent about $30 million in 2004 to develop the new platform.[9] In 2008 it introduced Total Cost To Serve, a new product that provides supply chain executives with detailed cost data from the time a product is ordered until it is delivered to a customer or retail store shelf.[10] It added its warehouse management system to the Web-based platform which already included its transportation management system, demand management, multi-echelon inventory management and distributed order management applications.[11] It rounded out its supply chain management solutions called SCOPE (supply chain optimization, planning through execution) in 2010.[12] It hired 300 people at its Atlanta headquarters in 2011, primarily electrical engineers, computer scientists and logistics experts.[13]


SCOPE (Supply Chain Optimization, Planning through Execution) is the company’s suite of supply chain management software generally designed for larger customers. It includes supply chain execution, warehouse management, transportation management, supply chain planning, inventory management, and sales order solutions.[14]

Whirlpool uses Manhattan Associates Warehouse Management System as part of a four-year program to makeover its distribution network.[15] Giant Eagle uses Labor Management software to track direct labor hours.[16] Nature’s Best uses Slotting Optimization to manage the physical location of inventory in its distribution center.[17] Men's Wearhouse uses Distributed Order Management software to source e-commerce at the store level.[18]

Under Armour uses the Extended Enterprise Management solution to connect with trading partners and automate purchase orders and invoices.[19] O'Reilly Auto Parts Inc. uses Replenishment Management software to collect product data information and forecast demand for its products.[20] Orvis uses Demand Forecasting to manage inventory and communicate with suppliers.[21] Papa John's Pizza manages inventory and inbound logistics with Manhattan Associates Transportation software.[22]

Cabela’s uses Demand Forecasting software to manage inventories and in-stock positions.[23] J.B. Hunt tracks fuel prices and determines which stations truckers should stop at with Carrier software.[24] Vera Bradley uses SCALE to manage receiving, put-away, replenishment, order fulfillment, wave management, cycle counting, manifesting and shipping.[25] Grocers use Total Cost to Serve to determine total costs throughout the supply chain.[26] Manhattan recently introduced the FieldSCOUT mobile supply chain application to scan and locate inventory in the store.[27]


  1. ^ Bob Trebilcock, “Top 20 supply chain management software providers,” Modern Materials Handling, July 1, 2011.
  2. ^ Greg Aimi, “Manhattan Associates: Investing for a 2010 Recovery,” AMR Research, February 2010.
  3. ^ Manhattan Associates, Inc. Company History,” Funding Universe.
  4. ^ Manhattan Associates Profile,” Supply Chain Asia.
  5. ^ Manhattan Associates ups size of IPO,” Atlanta Business Journal, April 22, 1998.
  6. ^ Manhattan Associates Buys ReturnCentral Technology,” iProDeveloper, May 1, 2003.
  7. ^ Supply Chain Software Mergers Continue, as Manhattan Associates Acquires Evant,” Supply Chain Digest, August 11, 2005.
  8. ^ "Manhattan Associates to Restate Previous Results". 
  9. ^ Laurie Sullivan, “Manhattan Associates Moves To SOA Platform,” InformationWeek, May 19, 2005.
  10. ^ Manhattan Associates, Inc. Q3 2008 Earnings Call Transcript,” Seeking Alpha, October 21, 2008.
  11. ^ Steve Banker, “Platform Thinking” at Manhattan Associates’ Momentum User Conference,” Logistics Viewpoints, May 6, 2010.
  12. ^ P.J. Jakovljevic, “Analyzing Manhattan Associates Supply Chain Platform Play – Part 1,” TEC Blog, March 7, 2011.
  13. ^ Arielle Kass, “Companies add jobs in Atlanta,” Atlanta Journal-Constitution, August 9, 2011.
  14. ^ Manhattan Supply Chain Software Review,
  15. ^ Whirlpool Optimizes Visibility Inside and Outside its Warehouses,” Material Handling & Logistics, May 13, 2010.
  16. ^ Lorie King Rogers, “Slotting: A bumper crop of benefits for Nature’s Best,” Modern Materials Handling, August 1, 2011.
  17. ^ Jim Tierney, “WMS Boosts Nature’s Best’s Service and Productivity,” Multichannel Merchant, April 14, 2010.
  18. ^ Jordan K. Speer, Jessica Binns, Deena Amato-McCoy, “Apparel’s 2011 Top Innovators: Men’s Warehouse,” Apparel, May 2011, 2011.
  19. ^ Christina Zarrello, “Playing to Win,” Retail Info Systems News, October 2009.
  20. ^ Adam Blair, “The Drive to Localize,” Retail Info Systems News, May 7, 2011.
  21. ^ Paul Demery, “How Orvis fulfills orders with less inventory,” Internet Retailer, October 22, 2009.
  22. ^ Ben Worthen, “Weak Links in the Food (Supply) Chain,” Wall St. Journal, June 24, 2008.
  23. ^ Cabela’s Uses WMS to Drive DC Efficiency across Distribution Channels,” Supply Chain Digest, January 22, 2008.
  24. ^ Laurie Sullivan, “J.B. Hunt Uses IT To Tackle Rising Fuel Costs,” InformationWeek, October 15, 2004.
  25. ^ Alarice Padilla and Alliston Ackerman, “Vera Bradley Tackles Four Big Supply Chain Projects,” Consumer Goods Technology, October 20, 2009.
  26. ^ Lara L. Sowinski, “The Global Food Supply Chain,” Food Logistics, March 2012.
  27. ^ Fred Minnick, “Liberation Technology,” Stores, October 2010.