Manny's Music

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Manny's Music was a legendary musical instrument store in New York City where musicians from beginner to professionals could buy their instruments and meet each other. Many artists bought their first guitar from Manny's before they became famous. The store was in business for more than 70 years. The block between Sixth Avenue and Seventh Avenue on 48th Street was known as “Music Row” because of the many music shops clustered there, including Manny's[1]


In the early 1930s, Manny Goldrich (April 15, 1905 - May 25, 1968) started to sell brass instruments to big bands and jazz musicians.[2] He founded Manny's Music store in 1935, originally located at 120 West 48th Street in Manhattan. At first the store was about 20 feet by 20 feet, but it expanded gradually to a whole building until 1954. The store hit its heyday in the 1960s, after British invasion bands started to visit America. Prices were low and product ranges wider than in Europe.

In 1965, Rockefeller Center offered to buy the property, and purchased a new building for Manny's at 156 West 48th Street. The shop moved officially to its new location in 1969, but Goldrich never got to see it. Before his death in 1968, he passed the store on to his son, Henry Goldrich, and daughter, Helen Burgauer.[3]

Manny's eventually passed, in the early 1990s, to Manny Goldrich's grandsons, Ian and Judd Goldrich. They sold the store to Sam Ash in the late 1990s. In 2009, after 74 years in business, Manny’s closed its doors and was converted into Sam Ash guitar store.

The Wall of Fame[edit]

Text on 48th Street in front of the shop's former location

Holly Goldrich, Manny Goldrich’s granddaughter, and Sandi Bachom built a Web site,, where over 3,000 autographed pictures are shown in the “Wall of Fame.” Some of the over 3,000 photographs in the wall contain artists such as[4]

The Yellow Guitar[edit]

Henry Goldrich used to tell customers, "You try it, you buy it", as he did not want the shop's guitars to be scratched. This led to his purchase of "The Yellow Guitar", a Danelectro that had been used for a photo shoot and was painted yellow. Goldrich required customers who wanted to try different guitar effects to use this guitar George Harrison tried to buy it, but Goldrich did not sell the guitar.[3]

In popular culture[edit]

Music videos[edit]

External links[edit]

Further reading[edit]

The Wall of Fame: New York City's Legendary Manny's Music, Hal Leonard 1-4234-0555-2



  1. ^ Schneider, Martin. "Dangerous Minds". 
  2. ^ "The New York Times". 
  3. ^ a b Goldrich, Henry (2007). The Wall of Fame. Hal Leonard. ISBN 1-4234-0555-2. 
  4. ^ Goldrich Schoenenfeld, Hollly. "The Virtual Wall".