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Founded 1995
Founder Reed Midem
Focus Retail real estate
  • Cannes, France
Origins MAPIC

MAPIC (Le marché international professionnel de l’implantation commerciale et de la distribution) is an international retail real estate show held in Cannes, France each November. Organised by Reed MIDEM, and lasting for 3 days, the event consists of conference sessions, an exhibition area and networking events to help facilitate retail real estate development.

Although held in France, participants come from several countries. The next MAPIC will take place 19–21 November 2014.


The event offers conferences and keynote addresses aimed toward retail professionals. The programme typically includes topics such as new retail concepts, multichannel strategies, integrating leisure and culture into the shopping experience, and investment and expansion in mature and growing markets.

Networking at MAPIC[edit]

Participants have the option to take part in networking sessions, designed to facilitate new business partnerships.

One of the formats offered, Speed Matching, is based on the concept of speed dating. During a 45-minute session, participants meet with 10 potential partners for 3 minutes each, giving them the time for an introduction and exchange of business cards.

Other networking opportunities include the Opening Cocktail and MAPIC Awards ceremony.

The MAPIC Awards[edit]

Each year, developers submit their retail real estate projects for a chance to win a MAPIC Award in one of several categories. Three nominees are chosen in each category by a jury of industry professionals. During MAPIC, the jury, as well as MAPIC delegates vote to determine the winners. The awards are then presented during an awards ceremony.

2011 MAPIC Awards winners[edit]

  • Best New Retail Concept: Asics Amsterdam Flagship, The Netherlands, Submitted by Wests Design Consultants on behalf of Asics[1][not in citation given]
  • Best Retail Expansion: Desigual,Spain,Submitted by Desigual
  • Best Retailer in City Centre: Abercrombie & Fitch, United States
  • Best Retail Development: Eurovea,Bratislava, Slovakia,Submitted by Ballymore Eurovea, a.s.
  • Best Refurbished Retail Development: Galeria Echo,Kielce, Poland,Submitted by Echo Investment SA

Country of Honour[edit]

Every year, MAPIC names one country as the "Country of Honour", about which there is a series of conference sessions and events. In 2013, the format was slightly changed, and four countries were recognised as "Retail Rising Stars": Brazil, China, India and Russia.


  1. ^ "Asics – (Store Home)". Retrieved 2012-04-30. 

External links[edit]