Marc Horowitz

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For the Stanford professor, see Mark Horowitz.
Marc Horowitz
Marc A. Horowitz.jpg
Marc Horowitz
Born (1976-07-19) July 19, 1976 (age 38)
Westerville, Ohio, U.S.
Known for Net Art & Media Art
Notable work(s) The National Dinner Tour, Signature Series, The Advice of Strangers
Internet information
Meme The National Dinner Tour [1][2]
February 2005

Marc Horowitz (born July 19, 1976, Westerville, Ohio) is an artist based in Los Angeles, California.

Biography[edit]

Horowitz is the son of Karen Meyer a schoolteacher and Burton Horowitz a pharmacist. At age eight, Horowitz founded his first company, a ghost removal and cleaning service. He had his first press at nine when he organized a breakdancing competition as entertainment for senior citizens.[3]

At age fifteen, Horowitz left home. For a while, he lived in an actor friend's basement and attended high school in Newburgh, Indiana at Castle High School, playing football and running track. At age seventeen, he attended Indiana University Bloomington, receiving his degree in Business Marketing and Microeconomics. He went on to attend the San Francisco Art Institute, where he studied under Harrell Fletcher and Jon Rubin. He also cites Allan Kaprow, Andy Kaufman, Erwin Wurm, Roman Signer, and George Saunders as artistic influences.[4]

Career[edit]

In 2003, Horowitz and a longtime collaborator, Jon Brumit, reinvented themselves as the business team of Sliv & Dulet Enterprises and opened an office in downtown San Francisco (at New Langton Arts). They staffed their company with 30 people (artists) of various backgrounds to help them "develop a summer line of products and services,"[5] which they pitched to local businesses. Some examples included a fog removal initiative for the Golden Gate Bridge, a full-service office in a tent, and a Swiss Army Cubicle.[6]

In 2005, Horowitz gained national attention while working on a catalog shoot for Crate & Barrel. He wrote "Dinner w/ Marc" along with his cell number on a dry-erase board featured in a home office shot for the catalog. When the catalog was distributed, Horowitz received more than 30,000 phone calls. He spent the following year driving across the country and having dinner with individuals that had called. This project was named "The National Dinner Tour".[7] He was also given the distinction by People magazine to be added to their list of the "50 Most Eligible Bachelors".[8]

In 2007, Dazed and Confused named Horowitz's website one of the 50 best sites.[9]

Early on Horowitz exhibited his art internationally. In 2007, he had a show "More Better" at AMT Gallery in Como, Italy, "The Center for Improved Living" at Analix Forever in Geneva, Switzerland, and "Breakthrough" at Nuke Gallery in Paris, France. In 2008, Horowitz presented "The Me and You Show"[10] at the prestigious Hayward Gallery in London, England.

Horowitz was featured in and co-created Nissan’s national ad campaign, “Seven Days in a Sentra," where he lived in a 2007 Nissan Sentra for seven days.[11] The campaign was covered by the New York Times Business section[12] and AdWeek.[13] Soon after, Horowitz collaborated with Crispin Porter + Bogusky on Mr. Track Town for a series of Nike & NBC commercials for the USA Olympic Trials 2008 held in Eugene, Oregon.

In the Summer of 2008, Horowitz completed "The Signature Series."[14][15] The series chronicled his journey across America as he drove along the shape of his signature. During the trip, Horowitz made 19 stops to improve the lives of the citizens he encountered, albeit in his own unconventional way. For one of the stops, he started an "Anonymous Semi-nudist Colony" in Nampa, Idaho.[16] He stopped in Craig, Colorado to bury people's problems in a public park plot.[17] Horowitz also stopped in Memphis, Tennessee to simply ask the citizens "Whaddaya love?" as part of the series.[18] He even made a commercial for his high school. For his last stop on the series, Horowitz stopped at Wrightsville Beach where he froze a briefcase in the middle of a 7-foot-tall (2.1 m) patriotic ice sculpture challenged passers-by to guess when they think the ice will melt. The winner was awarded the suitcase and the goodies inside.[19][20] He filmed all his stops and they are aired as webisodes on Crackle as "The Marc Horowitz Signature Series."

During December, 2008, Horowitz attempted to bail out the US's banks by creating action paintings that he gave to various banks to sell at auctions.[21]

From November 2008 through February 2009, Horowitz broadcast his life live 24/7 on the internet for a live audience as Talkshow 247. During this time he faced eviction from his apartment, hitchhiked across Los Angeles, hosted Thanksgiving Island, married his long-time true love and had several death threats from his downstairs neighbor.

From August 10 through August 18, 2009, Peter Baldes and Horowitz made the first virtual live-streaming broadcast cross-country road trip, calling it "Google Maps Road Trip." Using only Google Maps, they drove from Los Angeles to Richmond, Virginia.[22] They were interviewed by NPR Weekend Edition for their innovative "vacation."[23][24][25][26][27] They streamed live on ustream.tv.

From November 1–30, 2010, Marc crowdsourced his daily decisions on his "The Advice of Strangers" website. People were able to visit the site http://www.theadviceofstrangers.com and vote in real time on the choices he made everyday.[28][29][30][31][32][33]

Marc was one of 25 artists to receive AOL's 25 for 25 grant, a $25,000 artist life grant, in November 2010 for his exemplary work.[34][35]

In late 2011, MTV partnered with Marc to make a TV pilot, “Marc Saves America.”[36] It is a reality-based television show that finds Marc working with people across the country to battle fears and build esteem. In the pilot episode, Marc concocts a series of comedic and therapeutic events to help California teen Amanda conquer her shyness. They speed chat with strangers in Venice, CA; gab about first kisses and favorite songs via megaphones,[37] on Amanda’s hometown pier; and rev through the desert towards a prop monument of the word SHY, in a cathartic sequence that ends with a bang.[38]

Marc graduated from the University of Southern California Roski School of Fine Arts with a Master of Fine Arts in May 2012.[39][40]

Marc has lectured at Yale,[41] Berkeley,[42] CalArts, Portland State,[43] among many other universities and establishments. In November 2012, Marc did a TEDx talk in Lake Como, Italy. Marc's film "Moving" was an official selection of the 2014 Slamdance Film Festival.

He currently teaches at USC in the new media department and exhibits. His work can be seen at www.marchorowitz.net

References[edit]

  1. ^ Kugler, Sara (2005-02-14). "Artist on nationwide tour to meet curious callers". The Seattle Times. 
  2. ^ http://www.youtube.com/watch?v=CB7PZ0FOCe0
  3. ^ "Breakin' Away". Westerville SNP. 
  4. ^ Nathan, Emily (2010-11-03). "Interview with Marc Horowitz". Artslant.com. 
  5. ^ http://www.slivanddulet.com
  6. ^ "KQED Spark - Sliv and Dulet". KQED San Francisco. 
  7. ^ Kugler, Sara (2005-02-14). "Artist on nationwide tour to meet curious callers". The Seattle Times. 
  8. ^ "Marc Horowitz Will Take You to Dinner". People Magazine. 2005-06-27. 
  9. ^ "The Dazed Digital 50". Dazed & Confused. June 2007. 
  10. ^ "Marc Horowitz: The artist-cum-prankster has a hot date with Britain". The Independent (London). 2008-03-09. Retrieved 2010-05-12. 
  11. ^ YouTube video of ABC News interview
  12. ^ "Living the Promotional Life". New York Times. 2006-10-06. 
  13. ^ "Living La Vida Nissan". AdWeek. 2006-10-23. 
  14. ^ http://www.crackle.com/c/Signature_Series
  15. ^ "Crackle.com Hopes For Another Hit". Media Post News. 2008-06-30. 
  16. ^ "Comic sets up 'Anonymous Semi-Nudist Colony' in Nampa". Idaho Press. 2008-06-05. 
  17. ^ "Signature Moments". Craig Daily Press. 2008-06-10. 
  18. ^ "What Do you Love?". The Commercial Appeal. 2008-06-25. 
  19. ^ "Comedian Brings Cool Surprise". Star News. 2008-07-05. 
  20. ^ "Wrightsville Beach ice sculpture contest". WECT News. 2008-07-10. 
  21. ^ "Hitting the Marc". WECT News. December 2008. 
  22. ^ [1]
  23. ^ "Taking The Great American Road Trip, Google-Style". NPR. 2009-08-16. 
  24. ^ Gross, Matt (2009-09-01). "Virtual Vacations". The New York Times. Retrieved 2010-05-12. 
  25. ^ "Forget staycation, just enjoy a virtual vacation!". The Economic Times. 2009-09-13. 
  26. ^ "Live Video: Marc Horowitz’s Google Maps Road Trip". The Faster Times. 2009-08-10. 
  27. ^ "Virtual Summer Break: Two Friends Undertake Cross-Country Road Trip Without Leaving Home". Readymade. 2009-08-10. 
  28. ^ "Marc Horowitz readies interactive ‘Truman Show’". sync-blog.com. 2010-10-14. 
  29. ^ "Marc Horowitz (interview by Casey Neistat)". Interview Magazine. 2010-12-03. 
  30. ^ Finkel, Jori (2010-11-22). "Marc Horowitz is losing control of his life to strangers, but they are strangely protective". LA Times. 
  31. ^ Xiao, An (2010-12-01). "Marc Horowitz Crowdsources Life/Art From Strangers". Hyperallergic. 
  32. ^ Allen, Emma (2010-11-09). "Marc Horowitz Lives in Public: A Q&A With the Creative Time Artist and His Mother". ARTINFO. 
  33. ^ "Media Artist Marc Horowitz Is Taking The Advice Of Strangers". The Creators Project. 2010-11-01. 
  34. ^ "First-year MFA student Marc Horowitz wins AOL 25 for 25 grant". Roski School of Fine Arts News. 2010-11-03. 
  35. ^ "AOL Grant Program: 25 for 25". AOL Artists. 2010-11-01. 
  36. ^ ""Marc Saves America" MTV pilot". youtube. 2012-06-20. 
  37. ^ ""Marc Saves America" pier scene". youtube. 2012-06-20. 
  38. ^ ""Marc Saves America" destroy shy segment". youtube. 2012-06-19. 
  39. ^ "Marc Horowitz (MFA '12) to live by the advice of strangers". Roski School of Fine Arts News. 2010-11-01. 
  40. ^ Borresen, Kelsey (2010-11-03). "Artist lets others call shots". The Daily Trojan. 
  41. ^ "Q & A: Marc Horowitz – The conceptualist". Yale Daily News. 2005-05-08. 
  42. ^ "ATC Lecture: Marc Horowitz, "Performance and Humor in the New Media Landscape"". The Art, Technology, and Culture Colloquium UC BERKELEY'S CENTER FOR NEW MEDIA. 2011-11-21. 
  43. ^ "MFA Lecture Series: Marc Horowitz". Portland State. 2009-09-02. 

External links[edit]