Marc de Swaan Arons

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Marc de Swaan Arons (born in Walnut Creek, California October 3, 1965[citation needed]) is a global marketing consultant and brand expert. In 2000, de Swaan Arons co-founded EffectiveBrands, a global marketing consultancy with offices in New York, London, Amsterdam, Singapore and Tokyo.[1]


Upon receiving his degree in Business Economics from the Erasmus University in The Netherlands, de Swaan Arons joined Unilever.[1] He went on the become a Brand Manager, then de Swaan Arons and his colleague Frank van den driest co-founded EffectiveBrands.[2] Leading the company as its Chairman, de Swaan Arons has worked directly with some of the worlds' most prominent Chief Marketing Officers and global brand leaders, and is a frequent keynote speaker at business schools, companies, and industry conferences.[3] He spearheaded the Leading Global Brands project, a study on over 50 global brands.[1] He has appeared in Forbes,[4] Advertising Age,[1] and Brandweek[5] and been mentioned in The New York Times[6] and The Wall Street Journal.[7]

In 2010, de Swaan Arons published The Global Brand CEO: Building The Ultimate Marketing Machine, a promotional book that presents frameworks and tools for global marketers that "help unlock the value of global brands."[8]


In 2007 de Swaan Arons was listed among the Top 10 Marketers in TvM,[9] and has received the Asia Brand Leadership Award in 2008.[10]


  1. ^ a b c d "Founder and Chairman of Effective Brands, Marc de Swaan Arons Reveals What's Behind Some Of The Best International Marketing Strategies And How To Build A Global Brand". Retrieved October 25, 2011. 
  2. ^ "The Global Brand CEO: The Ultimate Marketing Machine Launches Today". Retrieved October 25, 2011. 
  3. ^ "Business & Finance News – Yahoo! Canada Finance". Retrieved October 25, 2011. 
  4. ^ de Swaan Arons, Marc (July 1, 2010). "Winning In Global Marketing". Forbes. Retrieved October 25, 2011. 
  5. ^ "Adweek – Breaking News in Advertising, Media and Technology". Retrieved October 25, 2011. [broken citation]
  6. ^ Elliott, Stuart (October 12, 2010). "Gap Inc. Puts ‘GAP' Back in Logo". The New York Times. 
  7. ^ Terlep, Sharon (October 28, 2010). "GM Pouring Money Into New Chevy Ad Campaign". The Wall Street Journal. Retrieved October 25, 2011. 
  8. ^ "The Global Brand CEO: The Ultimate Marketing Machine Launches Today (press release)". Reuters. September 16, 2010. Retrieved October 25, 2011. 
  9. ^ "The Global Brand CEO: The Ultimate Marketing Machine Launches Today – Yahoo! Finance". Retrieved October 25, 2011. [broken citation]
  10. ^ "17th Asia Brand Congress". Retrieved October 25, 2011. [dead link]