Dudovich with his wife in Venice (1910)
21 March 1878|
|Died||31 March 1962
|Nationality||Austrian / Italian
(born in the Austro-Hungarian Empire, but the entire region transferred to Italy in the wake of the First World War)
|Known for||Painting, Illustration, Poster art|
|Movement||Art Nouveau, called Stile Liberty in Italy|
Marcello Dudovich (21 March 1878 in Trieste – 31 March 1962 in Milan) was an Italian painter, illustrator, and poster designer. Together with Leonetto Cappiello, Adolfo Hohenstein, Giovanni Maria Mataloni and Leopoldo Metlicovitz he is considered one of the progenitors of Italian poster design.
He relocated from Trieste to Milan in 1897 after attending a professional art school. He was recruited as a lithographer by Ricordi, a music publisher, thanks to his father's friendship with the illustrator and cartoonist Leopoldo Metlicovitz, and was given charge over advertisement design.
In 1899 he transferred to Bologna, working here for the publisher Edmondo Chappuis, designing billboards, book covers and illustrations for publications such as Italia Ride in 1900 e Fantasio in 1902. Here he met Elisa Bucchi, his future wife.
In 1900 he won the "Gold Medal" at the Paris World Fair.
In 1905 Duduvich returned to Milan to rejoin Ricordi. Here, in the next few years, he designed some of his well known posters including "Mele di Napoli" (Apples from Naples) and "Borsalino".
Dudivich is celebrated as one of Italy's greatest poster artists. He was inspired by Edward Penfield, by his friend and teacher Adolfo Hohenstein and by Alphonse Mucha. But ultimately his reputation comes from his having developed his own very distinctive and richly colored style.