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Mark William Collins (born February 25, 1965) is an American radio personality, featured in an exhibit in the Rock and Roll Hall of Fame. Collins rose to prominence in the early 1990s as a DJ on alternative rock station 107.7-FM The End (KNDD) in Seattle, Washington, with the popularity of Grunge.
He has worked at a number of rock music radio stations along the West Coast, including KYSR 98.7 in Los Angeles, KCR and XTRA-FM (91X) in San Diego, KITS (Live 105) in San Francisco, KNDD in Seattle, and KWOD in Sacramento, California.
A documentary is being made (as of September 2013) on his life, and his " rise, fall and reemergence" as a radio host.
Collins' radio career began in 1984 as a DJ on KCR, San Diego State University's college radio station. He quickly became the station's music director, a position he held until leaving the station in 1989. While in San Diego, Collins also worked as an intern and on air host at XTRA-FM.
After working in radio promotions at Relativity Records, Collins took a job at KNDD 107.7 The End in Seattle, Washington. He became the station's music director and assistant program director, in addition to hosting his own show in the evenings. Collins is also credited with birthing KNDD's The Young and the Restless, the station's longstanding all-local music program.
Collins was instrumental in breaking such artists as Beck, The Presidents of the United States of America, Foo Fighters, Harvey Danger's "Flagpole Sitta" and was the first person to play Weezer's "Undone (The Sweater Song)." He is also credited for debuting tracks by Garbage, Death Cab For Cutie, Sunny Day Real Estate and Everclear.
Collins left "The End" in 1998 to take the A&R Director position at Movement Records in Los Angeles, California. It was there where he worked with acts such as Rage Against the Machine, Sean Lennon and Cypress Hill. He left to take a position at VH1 as the station's Director of Music Programming.
Collins' was hired by KYSR (FM) to host the mid-day show from 10 a.m. - 2 p.m. in 2008. He also hosted the station's Rewind at Noon segment, featuring rock hits from the 1980s and 1990s. He left the station in September 2009.