Marian Salzman

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Marian Salzman
Born Marian Salzman
February 15
New York City, New York
Alma mater
Occupation CEO of Havas PR North America
Website
mariansalzman.com

Marian Salzman (born February 15)[1] is an American advertising and public relations executive. She is CEO of Havas PR North America and chairs the Global Collective, the organizing collaborative of all of the PR assets of Havas. She rejoined Euro RSCG in August 2009, having previously worked for the holding company as executive vice president, chief strategic officer, from January 2001 to October 2004.[2]

Career[edit]

Salzman’s early career was marked by the development of new research methodologies, from slumber parties for tweenagers, a project for Levi Strauss & Co. in 1991, to the creation of Cyberdialogue in 1992, to leverage instant messaging and AOL chat rooms for social research. According to Adweek magazine, she was the first advertising professional to use online focus groups.[3]

  • 1992: Co-founded Cyberdialogue, the world’s first online market research company, with partners Jay Chiat and Tom Cohen
  • 1993–1995: Director of Consumer Insights and Emerging Media at Chiat\Day
  • 1995–1997: Worldwide Director of TBWA’s Department of the Future
  • 1997–2000: President, Intelligence Factory, Young & Rubicam
  • 2001–2004: Executive Vice President and Chief Strategy Officer at Euro RSCG Worldwide
  • 2005–March 2008: Executive Vice President and Chief Marketing Officer at JWT Worldwide (member of 12-person worldwide executive committee)
  • March 2008–August 2009: Partner and Chief Marketing Officer at Porter Novelli (member of 10-person worldwide executive committee)
  • 2009–present: President then CEO of Euro RSCG Worldwide PR North America, now called Havas PR (member of Euro RSCG Worldwide Executive Committee with oversight for global communications and reputation); became Chairman, the Havas Global PR Collective in 2012

Trendspotting and pop culture contributions[edit]

In 1998 she highlighted the power of “millennium blue,” a much-talked-about fashion and branding trend for the next few years. That same year, in an interview with Fast Company magazine, she drew attention to “experience collections,” the idea that people are placing less value on material goods and more on personal and professional experiences and skills.[4]

Salzman is frequently associated with the word “metrosexual,” a term that was coined by British writer Mark Simpson (journalist). In 2003, as Chief Strategy Officer at Euro RSCG Worldwide, Salzman was part of the team that included the term in a marketing study. Subsequent to that study, the New York Times published a Sunday feature, “Metrosexuals Come Out,” which quoted Salzman at length, and the story then trickled into news outlets across North America.[5]

The press both in the U.S. and the UK wrongly attributed Salzman with coining the phrase metrosexual on a number of occasions. In 2003 the UK Observer apologised for doing so, and gave credit to Simpson for the term.[6] Today Salzman is known as the woman who popularized the term, "metrosexual."[citation needed]

In 2007 she talked about how “sleep is the new sex” for the Economist’s annual predictions and forecasted the prime crisis – how the drop in home values would drive consumers away from recreational shopping and toward a “less is more” mind-set.[7]

Since 2007 she advanced the concept of “personal CPM,” a valuation that expresses one’s influence and ultimately can be put out for sale, similar to the cost per thousand (CPM) measure used by online marketers to evaluate the reach of corporate brands. She blogged about this at Forbes.com, and influential marketing blogger Charlene Li credited Salzman as the person who introduced her to the idea.[8]

References[edit]

  1. ^ Ernst, Amanda (April 18, 2012). "SO WHAT DO YOU DO, MARIAN SALZMAN, CEO OF EURO RSCG WORLDWIDE PR NORTH AMERICA?". Mediabistro. Retrieved October 18, 2014. 
  2. ^ Jaimy Lee, "PR Week", August 10, 2009, "[1]"
  3. ^ "Adweek", Jan 10, 2000,"[2]"
  4. ^ Cathy Olofson, "Fast Company", December 18, 2007,"[www.fastcompany.com/magazine/18/collection.html]"
  5. ^ Warren St. John,"New York Times", June 22, 2003,"[3]",
  6. ^ Observer credits Mark Simpson with coining the term Metrosexual
  7. ^ "The Economist", November 15, 2007,"[www.economist.com/theworldin/displayStory.cfm?story_id=E1_TDTNDTST&d=2008]"
  8. ^ Charlene Li, "Groundswell", March 6, 2008, "[4]"

External links[edit]