MarkMonitor

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MarkMonitor
Founded 1999
Founders Faisal Shah and James Hepworth
Headquarters San Francisco, CA, USA
Area served Worldwide
Products
  • Domain management
  • Brand protection
  • Anti-piracy
  • Anti-fraud
Employees 400 (2012)
Website www.markmonitor.com

MarkMonitor Inc. is an American software company founded in 1999. It develops software intended to protect corporate brands from Internet counterfeiting, fraud, piracy and cybersquatting. It also develops and publishes reports on the prevalence of brand abuse on the Internet. MarkMonitor acquired AllDomains in 2001 and DtecNet in 2010. MarkMonitor was then purchased by Thomson Reuters in 2012.

History[edit]

MarkMonitor was founded in 1999[1] in Boise, Idaho[2] and its initial business as a service provider for the protection of corporate trademarks on the Internet. In 2000, MarkMonitor gained ICANN accreditation status for domain registration[3] and acquired a domain management business called AllDomains the following year.[4][5] In October 2010, MarkMonitor acquired an anti-piracy company (DtecNet)[6][7][8] and was itself purchased by Thomson Reuters' Intellectual Property & Science business in July 2012.

Research[edit]

According to the MarkMonitor web site, it has been publishing a report called the Brandjacking Index since 2007, to assess how Internet threats effect corresponding brands.[9] The company's annual report says that cybersquatting increased 18 percent in 2008[10] and "phishing attacks" rose 36 percent in the first quarter of 2009.[11][12] In 2010 the company estimated that $200 billion in revenues is lost annually as a result of worldwide counterfeiting and piracy on the Internet.[6] The 2011 report said the company had identified 23,000 listings "for clones, suspected counterfeits, or gray market" versions of tablet computers [13] by 8,000 sellers.[14][15] A 2011 opinion piece in Tech Dirt criticized the research methodology of MarkMonitor's then recent report.[16]

Corporate structure[edit]

Half of MarkMonitor's employees are based at its San Francisco facility where its "brand protection solutions" division is located.[17] Domain development, administration and customer service personnel are located in Boise, Idaho, and their anti-fraud and security center is based in Washington DC.[3](subscription required)

Products and services[edit]

According to MarkMonitor, it develops and markets brand protection software and services[18] to combat counterfeiting, piracy, cybersquatting and paid search scams in four categories; domain management, antifraud software, brand protection and antipiracy.[19] The Idaho Statesman reported that "MarkMonitor safeguards more than half of the Fortune 100 brands".[2] MarkMonitor provides services to Facebook, Google, Apple, Microsoft, and Badoo, among others.[20]

References[edit]

  1. ^ "New York-based Thomson Reuters to buy MarkMonitor, founded by Boise residents". Idaho Statesman. July 16, 2012. Retrieved April 30, 2013. 
  2. ^ a b Forester, Sandra (July 26, 2012). "New York-based Thomson Reuters to buy MarkMonitor, founded by Boise residents". Idaho Statesman. Retrieved December 7, 2012. 
  3. ^ a b "Keeping Watch". American Executive. May 2010. Retrieved December 8, 2012. 
  4. ^ "Boise firm helps big ones keep their Web sites safe". The Idaho Statesman. January 15, 2004. Retrieved December 8, 2012. 
  5. ^ Rao, Leena (January 11, 2009). "Internet Watchdog Guards Brands Online". San Francisco Business Times. Retrieved January 28, 2012. 
  6. ^ a b Wauters, Robin (October 18, 2010). "MarkMonitor Acquires DtecNet To Combat Online Piracy". TechCrunch. Retrieved January 28, 2012. 
  7. ^ Prince, Brian (October 18, 2010). "MarkMonitor Acquires DtecNet to Fight Piracy". eWeek. Retrieved January 28, 2012. 
  8. ^ Howard, Julie (7 January 2003). "Boise firm helps big ones keep their Web sites safe". Idaho Statesman. Retrieved 7 January 2003. 
  9. ^ Brandjacking Index, MarkMonitor, retrieved December 8, 2012 
  10. ^ Mitchell, Robert (June 25, 2009). "Domain-name Wars: Rise of the Cybersquatters". PC World. Retrieved December 8, 2012. 
  11. ^ Hulme, George (June 29, 2009). "Social Network users Increasingly Under Siege". InformationWeek. Retrieved January 28, 2012. 
  12. ^ Higgins, Kelly (June 29, 2009). "Report: Social Networking Phishing Attacks Up More Than 240%". Dark Reading. Retrieved January 28, 2012. 
  13. ^ Lowensohn, Josh (November 1, 2011). "Tablet knockoffs running rampant, brand firm says". CNET. Retrieved January 28, 2012. 
  14. ^ Camm-Jones, Ben (January 11, 2011). "Fake iPads 'flood the market'". IDG. Retrieved January 28, 2012. 
  15. ^ Seidman, Andrew (August 17, 2012). "No 'Phishing': Banks Try to Sink Scammers". The Wall Street Journal. 
  16. ^ Masnick, Mike (January 13, 2011). "Highly Flawed 'Piracy' Report Used To Support Positions That Are Unrelated". TechDirt. Retrieved January 25, 2012. 
  17. ^ "Internet watchdog guards brands online". San Francisco Business Times. January 9–15, 2009. Retrieved December 8, 2012. 
  18. ^ "Nielsen's Whiting Joins MarkMonitor Board". Brand Week. October 27, 2009. Retrieved July 14, 2010. 
  19. ^ "MarkMonitor Corporate Overview". MarkMonitor. Retrieved March 7, 2012. 
  20. ^ Wauters, Robin (July 26, 2012). "Thomson Reuters snaps up online brand protection giant MarkMonitor". The Next Web. Retrieved December 8, 2012. 

External links[edit]