Mark López

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For the American athlete, see Mark López (taekwondo).
Mark López
Alma mater MIT
Occupation Head of U.S. Hispanic Audience at Google

Mark López is a digital media executive and is Head of U.S. Hispanic Audience at Google.[1]

Education[edit]

López holds a Bachelor’s degree from Rensselaer Polytechnic Institute and an MBA from the MIT Sloan School of Management.[2]

Career[edit]

López began his career as a senior consultant at Mercer Management Consulting and Andersen Consulting, [2] and then became the Director of Strategic Alliances at J2 Communications.[3] After working at J2 Communications, López was part of the team that started Terra Networks in the U.S., and was named Chief Operating Officer of Terra Networks USA in 2007.[3] He then worked for AOL as Publisher of their U.S. Hispanic audience.[4]

In November 2010, he was hired as head of U.S. Hispanic Audience at Google, a new position at the company.[5] [6]

He is Co-Chair of the IAB Multicultural Council and Board Advisor to the Center of Hispanic Marketing Communications at Florida State University.[2]

References[edit]

  1. ^ Laurel Went2z (2010-11-05). "Google Hires Mark Lopez to Head U.S. Hispanic". AdAge Hispanic.  Retrieved 2011-3-30
  2. ^ a b c Rosa Alonso. "Featured Voices: Google's Mark Lopez Speaks with My Latino Voice". My Latino Voice.  Retrieved 2011-3-30
  3. ^ a b CENCOM http://www.cencom.org/ecom-prodshow/4286.html
  4. ^ Kiran Aditham (2006-07-31). "ADOTAS Conversations: Mark Lopez, Publisher, AOL Latino". Adotas.  Retrieved 2011-4-5
  5. ^ "Google hires new leader for U.S. Hispanic". Catholic Online. 2010-11-08.  Retrieved 2011-4-1
  6. ^ Adrian Carrasquillo (2011-03-21). "SES NY: The Latino Market Goes Mainstream?". Fox News Latino.  Retrieved 2011-4-5