Mark Simmons (author)

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Mark Simmons
Mark Simmons2.jpg
Born Hull (England), England
Alma mater University of Bristol
Occupation Author, brand strategist
Website
[1]

Mark Simmons is a British brand strategist, expert on creativity, a frequent speaker at conferences and events[1][2] and the author of two international business books. He is co-author of Punk Marketing: Get Off Your Ass and Join the Revolution[3] and with Dave Stewart (of the Eurythmics) The Business Playground: Where Creativity and Commerce Collide.[4] He is based in Los Angeles, California, where he works as brand strategist and in marketing and frequently speaks and writes about creativity.[5]

Early life[edit]

Mark Simmons was born in Hull, England and spent most of his childhood in Berkhamsted, England, where he attended Berkhamsted School for Boys and then Aylesbury Grammar School. He studied psychology at the University of Bristol in the South West England. He graduated with an upper second BSc. in 1984.

Career[edit]

In 1986 Mark became a management trainee with Cargill UK, where he worked as a financial futures broker. He was in the same role at Bank of America before switching careers to advertising in 1988. He worked as an account director at London advertising agencies Abbott Mead Vickers BBDO and Lowe Howard-Spink (subsequently Lowe and Partners) from 1988 to 1997. In 1997 Mark became a Senior Global Advertising Manager at The Coca-Cola Company in Atlanta, Georgia. He ran advertising for Sprite (soft drink) globally and for all of Coca-Cola's brands across Latin America. From 1999 to 2002 he co-founded and ran, with partner David Hieatt, nontraditional London advertising agency Anti-Corp[6] and clothing brand howies. In 2002 he was hired by advertising agency Crispin Porter + Bogusky to run their Los Angeles office.[7][8] He was a partner in branded content company Banjo[9] from 2004 to 2005. He co-authored Punk Marketing: Get Off Your Ass and Join the Revolution[10] with public relations expert Richard Laermer, which was released in 2007 and has since been published in 13 languages. The paperback was published in 2009.[11] He created The Useless Project in 2009.[12] Together with Dave Stewart, formerly of the pop duo Eurythmics,[13] he co-authored The Business Playground: Where Creativity and Commerce Collide, which was published internationally in 2010. In November 2011 he and Stewart launched the multimedia Creativity app for the iPad.[14][15] He is co-founder of WeMothers, an online community for mothers launched in 2012, and advises companies on brand and marketing strategy and is a frequent public speaker at conferences and events.

References[edit]

  1. ^ Big Speak speakers bureau
  2. ^ Kruger Cowne speakers bureau
  3. ^ Forsyhthe, Brad. Punk Marketer, Mark Simmons Fires a First Shot to Launch the Marketing Revolution The Advertising Show, March 30, 2007
  4. ^ Nys Dambrot, Shana. Daily Dose Pick: The Business Playground Flavorwire, July 12, 2010
  5. ^ Unlocking Creativity Chief Executive Officer, July 1, 2010
  6. ^ Mason, Tania. ANALYSIS: The importance of being ethical - A new breed of caring consumerism means companies need to consider ethical issues Marketing, October 26, 2000
  7. ^ Stewart, Al. Simmons in at CP+B Adweek, November 4, 2002
  8. ^ #Atkinson, Claire. Aeromexico Account Goes to Crispin Porter AdAge, March 18, 2003
  9. ^ Sanders, Liz. MDC Partners Buys into Branded Entertainment AdAge, September 29, 2004
  10. ^ Reena, Jana Rebels With a Marketing Cause Business Week, March 8, 2007
  11. ^ Janisch, Troy. Punk Marketing: It’s retro, social and (GASP!) mainstream Social meteor, October 4, 2010
  12. ^ The Useless Project TheUselessProject.org
  13. ^ Q&A: Dave Stewart Worth
  14. ^ Lanham, Tom. Dave Stewart, Mark Simmons release iPad app called ‘Creativity’ San Francisco Examiner, November 11, 2011
  15. ^ iPad "Creativity" app in Apple app store

Bibliography[edit]

  • Creativity (iPad APP - 2011)
  • The Business Playground: Where Creativity and Commerce Collide (2010) ISBN 0-321-72058-X
  • Punk Marketing: Get Off of Your Ass and Join the Revolution (2009) ISBN 0-06-115111-4
  • Punk Marketing: Get Off Your Ass and Join the Revolution (AUDIO CD - 2008) ISBN 1-60037-388-7
  • The Punk Marketing Manifesto: The Arguments (AUDIO CD - 2007) ASIN B-000XP-WR7-6

External links[edit]

Official website