||It has been suggested that this article be merged into Indian Institute of Management Shillong. (Discuss) Proposed since November 2010.|
Markathon is available in a free-to-distribute electronic format as a pdf file, either by registering in the Markathon mailing list by sending an e-mail request (email@example.com) or by directly downloading the latest issue from the IIM Shillong website. Within the first few months of its release, Markathon achieved considerable circulation, specially among the elite Indian B-schools.
||The neutrality of this section is disputed. (November 2010)|
Written in an easy-to-understand language, Markathon aims to deconstruct marketing jargons to popularize Marketing amongst students. The issues are characterized by rich images and detailed styling. The cover pages are specially remarkable and lend identity to the whole issue.
The Cover Story is usually about a contemporary issue or aspect of Marketing, with an Indian perspective. The Editorial team often collaborates with a specialist on the field for this section.
The interview section is called Vartalaap and has several prominent business-leaders and academicians expressing their views about the current Marketing scenario.
Productolysis dissects the effectiveness of the marketing campaign for a particular product and readers can send their contributions for this section.
Eye2Eye presents two sides of the argument on a Marketing issue, and has contributions from the readers.
There is a section which gives the latest updates about brand launches and other news on the marketing scene in India.
A popular print advertisement designing competition called Silent Voice is one of the most popular features of the magazine and sees contributions from across the country.
Sridharan Ramprasad: CEO, Lerros India talked about potential of Indian fashion industry as well as the growth strategy of Lerros in India in the June 2009 issue.
Ramesh Jude Thomas: President and CKO, Equitor Consulting; he spoke about innovative ways of brand mortgaging to leverage brand equity in the Aug-Sep 2009 issue.
Jigyasa L Dhir: A marketing consultant, she wrote on the cover story on Value Added Services in the Oct 2009 issue.
Sanjeeb Kakoty: Prominent scholar on North East Indian topics and Sustainability, he contributed on the Cover Story for the Nov 2009 issue.
- Indian Institute of Management Shillong