MarketTools

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MarketTools
Private[1]
Industry Marketing
Founded 1997[1]
Number of employees
450+[1][2]
Website www.markettools.com

MarketTools was an internet-based market research company founded in 1997 that was acquired by MetrixLab in 2012 and now does business under the MetrixLab name.[1][3] It provided various services which connected clients to consumer samples.[4] The company helped clients to better understand their target customers through global market research driven by the MarketTools consumer network and facilitated by specialized web applications.[5] The consumer panel included 2.4 million individuals,[6] and its customer base includes 400+ of the Fortune 500.[6]

Recognitions[edit]

In January 2009, MarketTools was named Company To Watch in 2009 by Outsell, Inc.[7]

In April 2009, MarketTools was named as the top market research supplier in the annual survey of research decision makers conducted by MarketResearchCareers.com.[8]

In June 2009, MarketTools, Inc. was named a finalist in the “Most Innovative Company of the Year” category in the 2009 American Business Awards (ABAs).[9]

In May 2010, MarketTools was named in Lead411's list of the “2010 Hottest San Francisco Companies”.[10]

See also[edit]

References[edit]

External links[edit]