Marketing Executives Network Group

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Marketing Executives Networking Group
MENGLogoImage.jpg
Abbreviation MENG
Formation 1995
Type Non-profit
Purpose Marketing profession
Location Primarily United States membership with local chapters
Region served
Global digital online networking group
Membership 1,800+ (as of 29 April 2009)
Official language
English
Website www.mengonline.com

The Marketing Executives Networking Group (MENG) is a non-profit professional association established in 1995 for small business, consultant, corporate executive-level marketing managers in leadership roles at companies and non-profit organizations across many diverse industries and areas of marketing expertise.

Organization[edit]

Membership[edit]

Members are a diverse group from a variety of industries with a focus on marketing. Members are typically:[1]

  • currently hold, or have held the position of vice president, senior vice president, chief marketing officer, chief operating officer ir president
  • Currently 84% have Fortune 500 experience
  • 70% have graduate or post-graduate degrees
  • Over 50% of members with graduate and post-graduate degrees received them from top-20 Business Schools
  • Over 21% of members have attended an Ivy League school

Structure[edit]

The organization consists of a governance board of directors[2] and currently has fourteen (14) local chapters in major cities in the continental United States. Local chapters[3] provide a regional and local forum and opportunity for members to meet, engage and network with other executive-level marketing professionals. A web based forum also provides an exchange point for special interest groups[4] to discuss category-specific news and exchange ideas. Newer forms of social media are also utilized including LinkedIn (with over 1200 members)[5] and Twitter[6]

Service[edit]

Members contribute to their industries through textbooks and other books they have authored [7] and white papers[8] as well. The group also provides outreach through a distinguished lecturer series program and speakers bereu on a variety of marketing topics. A comprehensive online training program in the form of The MENG Webinar Series[9] is offered. Past and current topics have included: Social Media University, Marketing Masters, Career Maximization, and Innovation.

Research and Education[edit]

The organization is perhaps best known for its research including the annual Marketing Trends Survey[10] which captures marketing leaders' perspectives on the coming year and published in leading marketing trade journals such as Crain Communications' Advertising Age[11] and BtoBonline.com.[12] This survey has been produced and published by MENG, along with "Anderson Analytics". Retrieved 2009-05-02.  since 2007. Its findings are often cited as references in digital media and print.

The group also partners with others on topics and factors affecting the marketing profession including employment prospects, job satisfaction and executive compensation. The Economist (print and online). Pace University, and PM Network (the monthly magazine of the Project Management Institute) referenced MENG research and its leadership position in the area of augmenting and accelerating traditional market reserarch with a new methodology called open innovation and crowdsourcing.[13][14]

Honors and awards[edit]

The organization is the official marketing partner of the 2009 Edison Best New Product Awards for innovation and advancement in products and services. The first recipients[15] under the new partnership were awarded on 1 April 2009 in a variety of categories and industries.

See also[edit]

References[edit]

  1. ^ "Membership Profile". Retrieved 2009-04-29. 
  2. ^ "Leadership". Retrieved 2009-04-29. 
  3. ^ "Local Chapters". Retrieved 2009-04-29. 
  4. ^ "Special Interest Groups". Retrieved 2009-04-29. 
  5. ^ "LinkedIn Groups, MENG". Retrieved 2009-04-29. 
  6. ^ "Twitter, MENG". Retrieved 2009-04-29. 
  7. ^ "Member Books". Retrieved 2009-05-02. 
  8. ^ "Member Whitepapers". Retrieved 2009-05-02. 
  9. ^ "Webinars". Retrieved 2009-05-02. 
  10. ^ "Top Marketing Trends for 2009: Execs Sick of Web 2.0". Retrieved 2009-05-02. 
  11. ^ Beth Snyder Bulik (2007-11-26). "Senior Marketers Go for Godin, Have Their Fill of Long Tail". Advertising Age, Crain Communicaitons Inc. Retrieved 2009-05-03. 
  12. ^ Kate Maddox (12/04/2007 - 1235 pm EDT). "Marketing Executives Networking Group releases top trends survey". BtoBonline, Crain Communicaitons Inc. Retrieved 2009-05-03. 
  13. ^ "Following the crowd". Economist.com, The Economist Newspaper Limited. 09/04/2008. Retrieved 2009-05-03. 
  14. ^ Sarah Fister Gale (June 2006). "Pay Attention". PM Network, Vol. 22, no. 6, p. 34-41, Project Management Institute. Retrieved 2009-05-03. 
  15. ^ George Leopold (04/06/2009). "Edison and innovation: Lessons from the master". EE Times. Retrieved 2009-04-29. 

External links[edit]