Marketing Requirements Document

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Marketing
Key concepts
Product • Pricing • Promotion Distribution • Service • Retail Brand management Account-based marketing Marketing ethics Marketing effectiveness Market research Market segmentation Marketing strategy Marketing management Market dominance
Promotional content
Advertising • Branding Direct marketing • Personal Sales Product placement • Publicity Sales promotion • Sex in advertising Underwriting
Promotional media
Printing • Publication • Broadcasting Out-of-home • Internet marketing Point of sale • Promotional items Digital marketing • In-game In-store demonstration • Word of mouth
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A market requirements document (MRD) in project management and systems engineering, is a document that express the customer's wants and needs for the product or service.^[1]

It is typically written as a part of product marketing or product management. The document should explain:

• What (new) product is being discussed.
• Who the target customers are.
• What products are in competition with the proposed one.
• Why customers are likely to want this product.

[edit] References

1. ^ Shired, Diane MRD – Market Requirements Document, Birds-Eye.Net. Accessed 09. Jun 2009.