Market requirements document

From Wikipedia, the free encyclopedia
  (Redirected from Marketing requirements document)
Jump to: navigation, search

A market requirements document (MRD) in project management and systems engineering, is a document that expresses the customer's wants and needs for the product or service.[1]

It is typically written as a part of product marketing or product management. The document should explain:

  • What (new) product is being discussed.
  • Who the target customers are.
  • What products are in competition with the proposed one.
  • Why customers are likely to want this product.

References[edit]

  1. ^ Shired, Diane MRD – Market Requirements Document, Birds-Eye.Net. Accessed 09. Jun 2009.