Marketplace (radio program)
|Other names||Marketplace Morning Report; Marketplace Money; Marketplace Tech Report|
|Running time||ca. 30 min.|
|Home station||USC, Los Angeles|
|Syndicates||American Public Media|
|Exec. producer(s)||Deborah Clark|
|Recording studio||Los Angeles, California|
|Air dates||1989 to present|
|Opening theme||B.J. Leiderman (composer)|
|Other themes||"Stormy Weather", "We're in the Money", "It Don't Mean A Thing"|
Marketplace is a radio program that focuses on business, the economy, and events that influence them. Hosted by Kai Ryssdal, the show is produced and distributed by American Public Media, in association with the University of Southern California. With a weekly audience of more than eight million, Marketplace is the most popular business program in America–more popular than those of CNBC, Bloomberg or Nightly Business Report. Marketplace began in 1989, created by Jim Russell. Marketplace is produced in Los Angeles with bureaus in New York; Washington, D.C.; Portland, Oregon; Baltimore, Maryland; London; and Shanghai.
Companion programs 
A sister program, the Marketplace Morning Report, offers seven unique seven-minute, twenty-second morning broadcasts that replace the business news-oriented "E" segment of the first and second hours of National Public Radio's Morning Edition on many public radio stations. The Marketplace brand also took over the money advice program Sound Money, which was renamed Marketplace Money in 2005, with content oriented toward a personal finance theme. All three shows share reporters and editorial staff. In addition, Marketplace reporters were featured in a daily interview segment on NPR's Day to Day program, an unusual link, since Marketplace is not otherwise affiliated with NPR. The partnership continued until Day to Day aired its final edition in the spring of 2009. In September 2010, American Public Media launched the Marketplace Tech Report with John Moe. In the same month American Public Media and New York Public Radio announced the creation of Freakonomics Radio, a co-production with Marketplace and WNYC, which features journalist Stephen J. Dubner and economist Steven D. Levitt. The show is produced in WNYCs studios in New York, and contributes regular features to Marketplace. In 2011, Marketplace launched a five minute market wrapup show entitled Marketplace Index.
Since August 2005, Marketplace is hosted by Kai Ryssdal, who had previously hosted the Marketplace Morning Report and Marketplace Money. Marketplace had formerly been hosted by Jim Angle, David Brancaccio (1993–2003) and later by David Brown (2003–2005).
Marketplace Money was hosted by Tess Vigeland from 2006 to 2012.
Marketplace Tech Report is hosted by David Brancaccio. It was hosted by John Moe until September 7, 2012.
Brancaccio returned to Marketplace in 2011 to host a five-minute market wrapup titled Marketplace Index. That show was canceled as of February 17, 2012.
Each week, the show runs short commentaries, contributed by people from a variety of political perspectives, including former Secretary of Labor Robert B. Reich, who served under the Clinton administration. The show's stable of commentators has included former Columbia dean Glenn Hubbard, once the head of George W. Bush's Council of Economic Advisers; libertarian economist and blogger Tyler Cowen; and Canadian-American journalist David Frum, a former economic speechwriter for President George W. Bush, who ended his contract with Marketplace in October 2011, saying he felt his point of view was no longer in line with the mainstream of the Republican party. Dan Gorenstein is reporting from the East Coast from Philadelphia.
The program's regular reporters include: Bob Moon, Senior Business Correspondent; Stephen Beard, London Bureau Chief; Heidi Moore, New York Bureau Chief, John Dimsdale, Washington Bureau Chief; Nancy Marshall-Genzer, Senior Washington Reporter; David Gura, Washington Reporter; Amy Scott, Education Correspondent in Baltimore; Rob Schmitz, Shanghai Correspondent; Scott Tong, Sustainability Reporter; Jeff Tyler, Adriene Hill and Eve Troeh, in Los Angeles; Stacey Vanek-Smith in New York; Queena Kim in Silicon Valley; Health Correspondent, Gregory Warner in Philadelphia; and Mitchell Hartman, Entrepreneurship Reporter, in Portland, OR.
Numbers music 
Every day the show has a segment where they "do the numbers," that is, the host tells the ending positions of the three major United States stock market indexes, the Dow Jones Industrial Average, the S&P 500 and the Nasdaq Composite. If all three have values higher at the end of the day than they did at the market's open that morning, the music played during the segment is "We're in the Money". At times in the past, programmers have played a brief tape of a cheering crowd when the market rises rapidly. When all three close below their opening positions, "Stormy Weather" is played. Often the indexes have little change from their opening positions or even differ with some up and others down; in this case, "It Don't Mean A Thing (If It Ain't Got That Swing)" serves as the background music for the segment. During the 1990s the "Marketplace" theme music incorporated the advertising jingle from its then-major underwriter, General Electric.
On October 4, 2005 Marketplace began releasing a freely available weekly podcast Marketplace Takeout that "collects the best of Marketplace, Marketplace Morning Report and Marketplace Money." In January 2007 Marketplace Takeout was discontinued, and all three radio programs were made available as free podcasts themselves. In the fall of 2008, a new weekly podcast called "After the Bell" became available for download, but was discontinued in 2009. Also in the fall of 2008, Marketplace began offering a video download of the Marketplace Whiteboard. In 2010, Marketplace launched a podcast of Marketplace Tech Report. The Freakonomics Radio podcast, a co-production of Marketplace and WNYC was launched in the fall of 2010.
Marketplace Whiteboard 
In the fall of 2008, Marketplace began posting a series of videos called the Marketplace Whiteboard. The videos feature Marketplace Senior Editor Paddy Hirsch explaining difficult financial terms and concepts with simple stick-figure drawings on a whiteboard. Topics covered include credit default swaps, collateralized debt obligations, toxic assets and write-downs. The Marketplace Whiteboard was a staff pick on iTunes for six months from its launch in 2008, and was a Webby honoree in 2009.