Markus Giesler
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A major contributor to this article appears to have a close connection with its subject. (January 2013) |
Markus Giesler is an Associate Professor of Marketing at the Schulich School of Business and Chair of Strategic Marketing at Witten/Herdecke University specializing in the study of market system dynamics. An academic quoted by Wired magazine called Giesler “one of the best recognized experts studying high-technology consumer behavior.”[1] Giesler’s work has also been mentioned by a number of German newspapers including Manager Magazin ("Superforscher"),[2] Welt ("Westfalischer Wunderknabe"),[3] Handelsblatt ("akademischer Jungstar"),[4] and Deutsche Universitatszeitung ("globaler Uberflieger").[5] Giesler was named "one of Germany’s leaders under the age of 30.".[6]
Giesler has published ethnographic and longitudinal studies in the Journal of Marketing and the Journal of Consumer Research on gift giving,[7] market evolution,[8] consumer moralism (together with Marius Luedicke and Craig J. Thompson),[9] and market creation.[10]
At Schulich, Giesler teaches the first-year MBA course "marketing management" and a second-year MBA course on "entertainment culture and marketing," for which he won the Schulich Teaching Excellence Award in 2007.[11]
Giesler has initiated the Sidney J. Levy Award that is “given to the author of the best article based on a CCT dissertation thesis that is published in an English-language marketing and/or consumer journal.”[12]
Giesler joined Schulich's marketing department in 2005 after receiving a PhD with distinction ("summa cum laude") from Witten/Herdecke University. He was a visiting scholar at the Kellogg School of Management from 2000 to 2003. He joined academia after a ten-year career in the German music industry.[13]
References [edit]
- ^ Kahney, Leander. "My iPod, My Self". Wired Magazine.
- ^ http://www.manager-magazin.de/unternehmen/karriere/0,2828,309436,00.html
- ^ http://www.welt.de/print-wams/article113053/Der-westfaelische-Wunderknabe.html
- ^ Handelsblatt, March 19, 2004, p. 5 “Akademischer Jungstar”
- ^ http://www.markus-giesler.de/nomaden.pdf
- ^ Wirtschaftswoche, August 5, 2004, "Sonderheft Junge Elite”
- ^ Giesler, Markus (2006), “Consumer Gift Systems,” Journal of Consumer Research, 33 (September), 283-290.
- ^ Giesler, Markus (2008), “Conflict and Compromise: Drama in Marketplace Evolution,” Journal of Consumer Research, April 2008.
- ^ Luedicke, Marius K., Craig J. Thompson and Markus Giesler (2010), “Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict,” Journal of Consumer Research.
- ^ Giesler, Markus, “How Doppelgänger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic,” Journal of Marketing, forthcoming November 2012.
- ^ Schulich School of Business. "Biography Markus Giesler". Schulich School of Business Faculty Pages.
- ^ "Sidney J. Levy Award".
- ^ Schulich School of Business. "Biography Markus Giesler". Schulich School of Business Faculty Pages.
