Marmot is an outdoor clothing and sporting goods company founded in 1973.  The company was founded by two University of California, Santa Cruz students who wished to make their own mountaineering equipment. The company has received awards, including Backpacker magazine's Editor's Choice award for their Oracle jacket. Marmot is owned by Jarden Corporation, which also owns many other consumer brands, such as Bicycle and Bee playing cards, Sunbeam, and Rawlings sporting goods. Marmot is currently run by longtime President and President of Jarden Outdoor Division Mark Martin, The father of well-known skier Luke Martin, and wife to ski business descendent since the 10th Mountain Division in which her father fought.