Martin Long (born 26 August 1950) is a businessman and founder of the Churchill Insurance Company.
Long, together with Peter Wood, founded Direct Line in 1985, which was the first telephone-only insurance company in the UK. Four years later Long broke away to form Churchill, a company he would manage himself until its purchase by the Royal Bank of Scotland in 2001, a deal that is said to have earned Long £50 million. He retained his job of running Churchill until 2004, when he left to set up his own property company.
- "Business big shot: Martin Long, of Churchill Properties", The Times
- "RBS bags Churchill for £1.1bn", Steve Hawkes, Evening Standard
- "Long live Crystal Palace", Daniel Jones, This is Croydon Today
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