Martin Long

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Martin Long (born 26 August 1950) is a businessman and founder of the Churchill Insurance Company.

Long, together with Peter Wood, founded Direct Line in 1985, which was the first telephone-only insurance company in the UK.[1] Four years later Long broke away to form Churchill, a company he would manage himself until its purchase by the Royal Bank of Scotland in 2003,[2] a deal that is said to have earned Long £50 million.[1] He retained his job of running Churchill until 2004, when he left to set up his own property company.[1]

Long is now also one of the owners of Crystal Palace Football Club, holding 25% of the clubs shares.[3]


  1. ^ a b c "Business big shot: Martin Long, of Churchill Properties", The Times
  2. ^ "Royal Bank of Scotland buys Churchill insurance", The Independent 11 June 2003, accessed 11 March 2014
  3. ^ "Long live Crystal Palace", Daniel Jones, This is Croydon Today