Martin Reimann
From Wikipedia, the free encyclopedia
Martin Reimann is a German researcher working at the Department of Psychology and the Brain and Creativity Institute[1] of the University of Southern California[2] in Los Angeles, California.
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[edit] Research
His research focuses on consumer psychology, especially the role of positive and negative affect in consumption, and is aimed at identifying an overarching framework for how consumers consciously and nonconsciously utilize emotional information to arrive at advantageous decisions.[3]
[edit] Service
Martin Reimann founded the Journal of Neuroscience, Psychology, and Economics (JNPE), which is an official journal of the American Psychological Association.[4]
[edit] External links
- Publications on the Social Science Research Network
- Department of Psychology at University of Southern California
- Journal of Neuroscience, Psychology, and Economics
[edit] References
- ^ "Brain and Creativity Institute". http://www.usc.edu/schools/college/bci/people.html.
- ^ "USC". http://psychology.usc.edu/people/student_display.cfm?Person_ID=1018529.
- ^ "Reimann & Bechara, 2010". http://ssrn.com/abstract=1774011.
- ^ "Association for NeuroPsychoEconomics". http://www.jnpe.org/front_content.php.
