Martini (vermouth)

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Martini Bianco one litre bottle

Martini is a brand of Italian vermouth, named after the Martini & Rossi Distilleria Nazionale di Spirito di Vino, in Turin.

From within the Distilleria emerged Alessandro Martini, Luigi Rossi and Teofilo Sola. They changed the company name to Martini, Sola & Cia in 1863 and it was in 1879 that the Sola family sold its interests to the remaining partners who renamed the company Martini & Rossi, as it stands today.

Because no one knows for sure where the martini drink (a mix of vermouth and gin) came from, some speculate that this brand could possibly be one of the origins.[1]

In 1892 the business was taken over by Rossi's four sons: control passed to his grandsons in 1930. In 1929 the Martini Ball & Bar logo was registered for the first time. Restructuring was carried out in 1977 resulting in the creation of the General Beverage Corporation. In 1992 Martini & Rossi merged with Bacardi. "Martini is the world's fourth most powerful "spirit" brand" according to a survey of the situation in 2006. [2]

Contents

Drinks [edit]

Martini is made from four ingredients: wine, botanicals, sugar and alcohol.

  • Martini Rosso - 1863
  • Martini Extra Dry - This was launched on New Year's Day 1900
  • Martini Bianco - 1910
  • Martini Rosato
  • Martini D’Oro - 1998
  • Martini Fiero
  • Martini Soda
  • Martini Riserva Monterela
  • Martini Bitter
  • Martini Brut
  • Martini Rosé
  • Martini Dolce
  • Martini Prosecco
  • Martini Asti
  • Martini Gold by Dolce&Gabbana
  • Martini Royale

See also [edit]

References [edit]

External links [edit]