Martini (vermouth)

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Martini Bianco one litre bottle

Martini is a brand of Italian vermouth, named after the Martini & Rossi Distilleria Nazionale di Spirito di Vino, in Turin.

Three Distilleria individuals, Alessandro Martini, Luigi Rossi and Teofilo Sola, changed the company name to Martini, Sola & Cia in 1863 and it was in 1879 that the Sola family sold its interests to the remaining partners who renamed the company Martini & Rossi, as it stands today.

Because the origins of the martini (a mix of vermouth and gin) are uncertain, some speculate that this brand could possibly be one of the origins.[1]

In 1892 the business was taken over by Rossi's four sons: control passed to his grandsons in 1930. In 1929 the Martini Ball & Bar logo was registered for the first time. Restructuring was carried out in 1977 resulting in the creation of the General Beverage Corporation. In 1992 Martini & Rossi merged with Bacardi. "Martini is the world's fourth most powerful "spirit" brand" according to a survey of the situation in 2006. [2]

Drinks[edit]

Martini is made from four ingredients: wine, botanicals, sugar and alcohol.

  • Martini Rosso - 1863
  • Martini Extra Dry - This was launched on New Year's Day 1900
  • Martini Bianco - 1910
  • Martini Rosato
  • Martini D’Oro - 1998
  • Martini Fiero
  • Martini Soda
  • Martini Riserva Monterela
  • Martini Bitter
  • Martini Brut
  • Martini Rosé
  • Martini Dolce
  • Martini Prosecco
  • Martini Asti
  • Martini Gold by Dolce&Gabbana
  • Martini Royale

See also[edit]

References[edit]

External links[edit]