Three Distilleria individuals, Alessandro Martini, Luigi Rossi and Teofilo Sola, changed the company name to Martini, Sola & Cia in 1863 and it was in 1879 that the Sola family sold its interests to the remaining partners who renamed the company Martini & Rossi, as it stands today.
In 1892 the business was taken over by Rossi's four sons: control passed to his grandsons in 1930. In 1929 the Martini Ball & Bar logo was registered for the first time. Restructuring was carried out in 1977 resulting in the creation of the General Beverage Corporation. In 1992 Martini & Rossi merged with Bacardi. "Martini is the world's fourth most powerful "spirit" brand" according to a survey of the situation in 2006. 
Martini is made from four ingredients: wine, botanicals, sugar and alcohol.
- Martini Rosso - 1863
- Martini Extra Dry - This was launched on New Year's Day 1900
- Martini Bianco - 1910
- Martini Rosato
- Martini D’Oro - 1998
- Martini Fiero
- Martini Soda
- Martini Riserva Monterela
- Martini Bitter
- Martini Brut
- Martini Rosé
- Martini Dolce
- Martini Prosecco
- Martini Asti
- Martini Gold by Dolce&Gabbana
- Martini Royale
- Author, Unknown. "Shaken or Stirred? A Short History to Celebrate National Martini Day". Retrieved 19 July 2012.
- "The world's most powerful spirits & wine brands 2007". Retrieved 30 May 2012.
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