On Boxing Day (26 December), 1997, the film opened at Warner Bros. Movie World on the Gold Coast in Australia. The attraction opened at the Roxy Theatre in Main Street. It mixed the old art of anaglyphic or polarized film (viewed with 3D glasses), and the relatively new art of CGI (the first CGI feature-film (Toy Story) was made only 2 years before).
In 1997, it was simultaneously screened at the cinema in the Warner Bros Store in New York. During scenes when Daffy Duck spoke, the audience was sprinkled with water. A large minted token embossed with Marvin The Martian was given on entrance, and could be redeemed for merchandise.
In 2005, the Roxy Theatre saw Marvin the Martian in 3D ending its run and being replaced with Shrek 4D Adventure which also includes added real world effects to immerse the viewers into the film such as wind, water and smells.
One year later the film began showing at the Pictorium at Six Flags Great America. Though, the much larger screen size of the Pictorium suggests that there may differences from the original film seen in Australia. The version in the Pictorium started showing in 2006 and ceased two years later in May 2008.
In 2011, Drayton Manor announced that they would be replacing Happy Feet 4-D Experience with Marvin the Martian in 4D. Marvin the Martian began showing at the start of the season on 19 March 2011.
Later in 2011 this video will be released on the Looney tunes Platinum collection Blu-ray. Dated for November 2011, it's not clear whether it will be in 3D, Anaglyphic 3D or 2D format.
The film is based around the two Looney Tunes characters Daffy Duck and Marvin the Martian. "While scanning the universe for signs of hostility, Marvin hears something that sounds like a threat from Earth. Daffy's preparation for his movie role as a dreaded Martian fighter causes the confusion, which results in intergalactic mayhem of comic proportions." The film is accompanied by various special effects including water and wind which would correspond to screen (e.g. Daffy spitting as he spoke).