|Masayoshi "Masa" Takayama|
|Born||Kuroiso, Tochigi, Japan|
|Cooking style||Japanese, sushi|
Masayoshi "Masa" Takayama (高山 雅氏 Takayama Masayoshi?) (born in Kuroiso, Tochigi, Japan) is the chef and owner of Masa, a three-Michelin-starred Japanese and sushi restaurant in Manhattan, New York City. He is also owner of Bar Masa, with two locations: one adjacent to his New York City restaurant, and one in the Aria Resort & Casino on the Las Vegas Strip in Paradise, Nevada.
Born in Kuroiso, Tochigi, a small town one hour north of Tokyo, Takayama's parents owned a fish shop and a catering business. He began cutting fish as a child. His brother and three sisters all helped in the store, loading the fish into the display cases before school. After school, Takayama would get on his bicycle and deliver sashimi his father had made. In the spring, which is wedding season in Japan, the family catered celebrations, typically five-course dinners for 200 guests where he would help all day at the expense of school. In high, he wanted to become a surgeon. After high school, he apprenticed for eight years at the famous Sushiko in Tokyo's upscale Ginza district. As per traditional culinary apprenticeship in Japan, he spent many of those years working on the mundane tasks of dishwasher and bathroom cleaner before rising to the level of sushi chef. In 1978, a vacation to Los Angeles convinced him to move to the United States. In 1980, Takayama opened his first restaurant in Los Angeles, Saba-ya. He planned to eventually open a restaurant that would be closer to what was available in Japan, a plan that he felt he fulfilled with his second restaurant, Ginza Sushiko.
Ginza Sushiko, sometimes spelled Ginza Sushi-ko, opened in 1987 in the corner of a mini-mall of an unglamorous section of Wilshire Boulevard; it was not far from Saba-ya. Originally aimed at Japanese diners, it did not advertise and had an unlisted telephone number. However, it quietly gained a reputation as the most expensive restaurant in Los Angeles, and a place for food purists. Instead of a menu, diners were served omakase and meals lasted two to three hours. Takayama would keep a careful record of each customer, the date he or she dined at the restaurant, how many were in the party, what they drank and what they ate so that he could offer them something new on their next visit. He would have most of his fish flown in from the Tsukiji fish market in Tokyo. In 1990, the average bill without alcohol, depending on the amount eaten by a customer and the fluctuating price of fish, ranged from $125 to $150 per person. Ginza Sushiko garnered some celebrity attention. Marlon Brando, who would frequently visit the restaurant after hours with his family, was the only customer to whom Takayama would deliver food. After eight years at its original location, it moved in 1992 to more fashionable and upscale Rodeo Drive in Beverly Hills. The 12-seat restaurant cemented its status as L.A.'s most expensive and exclusive sushi restaurant. A decade later, Takayama decided to try a change of surroundings and sold Ginza Sushiko to his sous-chef, who changed the name to Urasawa.
"My job the same as carpenter. What kind of house you want to build? What kind of food you want to make? You think your ingredients, your structure. Simple. [Other] Japanese restaurants … mix in some other style of food and call it influence, right? I don't like that. … In Japanese sushi restaurants, a lot of sushi chefs talk too much. 'This fish from there,' 'This very expensive.' Same thing, start singing. And a lot have that fish case in front of them, cannot see what chef do. I'm not going to hide anything, right?"
In 2004, Takayama opened his own eponymous restaurant in New York City. Located in recently constructed Time Warner Center, it had a 26-seat dining area. The idea for the location came from fellow chef and admirer, Thomas Keller, who was opening his own restaurant, Per Se, in the complex. Continuing the ideas he developed in Los Angeles, he continued to serve only an omakase menu, tracking his customers' meals and reactions, and sourced 90% of his fish from Tokyo's Tsukiji fish market.
Restaurant Masa garnered the Michelin Guide's highest rating starting in the 2009 edition and was the first Japanese restaurant in the U.S. to do so. It was one of the few restaurants in New York City to hold a four out of four star rating by The New York Times, but it since been downgraded to 3 stars in 2011. It has also received five out of five stars in the Forbes Travel Guide (formerly known as the Mobil Guide).
A second Bar Masa opened in the newly built Aria Resort & Casino in CityCenter on the Las Vegas Strip in December 2009. The restaurant also included Shaboo, an upscale omakase-style shabu-shabu dining room that charges approximately $500 per person without drinks.
Takayama was married to Hisako, who was a Japanese native studying English in America when they met at an Orange County sushi bar where he worked briefly in 1978. Together they had three children before separating. He plays golf, runs marathons and is also a potter who designed the plates at Masa, along with the wooden sake cups; he sculpted the other sake cups from bamboo. He lives on the upper west side.
- Michelin rolls out 2011 NYC restaurant guide, CNN.com, October 6, 2010, Accessed November 9, 2010.
- Alex Witchel, Food From a Perfectionist Does Not Come Cheap, or Easy, The New York Times, March 17, 2004, Accessed November 8, 2010.
- Michael Neill, Nancy Matsumoto, Any Way You Slice It, Masayoshi Takayama's Sushi Eatery Is L.A.'s Priciest Restaurant, People, November 19, 1990, Accessed November 7, 2010.
- Sushiko Review, Frommer's, Accessed November 7, 2010.
- S. Irene Virbila, Beyond Sushi, Los Angeles Times, June 22, 2003, Accessed November 8, 2010.
- Masa and Mas Win in New Food Guides, The New York Times, October 8, 2008, Accessed November 8, 2010.
- Ryan Sutton, Masa's $1,000 Meals Earn 3 Michelin Stars; Ko Gets 2, Bloomberg.com, October 6, 2008, Accessed November 8, 2010.
- Masa, Forbes Travel Guide, Accessed November 9, 2010.
- Betty Hallock, Masa Takayama brings Bar Masa and Shaboo to Las Vegas, Los Angeles Times, December 7, 2009, Accessed November 8, 2010.
- Ryan Sutton, Masa’s $500 Shaboo Hot-Pot Meal Seduces Lonely Diner in Vegas, Bloomberg.com, January 20, 2010, Accessed November 8, 2010.
- Elizabeth A. Harris, Masa Takayama’s New House Has Lots of Room for Dinner Guests, The New York Times, June 3, 2010, Accessed November 8, 2010.