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Masahiko Nomi (能見 正比古 Nomi Masahiko, July 18, 1925 – October 30, 1981) was a Japanese journalist who advocated Takeji Furukawa's idea of an influence of blood type on personality. He was also known as a sumo essayist.
Nomi was born in Kanazawa, Ishikawa in 1925. He graduated from the engineering faculty of University of Tokyo, and after the graduation he enrolled to the law faculty of the same university. During this time he started his career as a writer.
His first book on the subject, Ketsueki-gata de Wakaru Aisho (Understanding Affinity by Blood Type) became a best seller in 1971. He wrote more than ten popular books. After his death in 1981, his son, Toshitaka Nomi inherited the study.
- Fukue, Natsuko (31 December 2008). "Blood types — do they shape a personality or mere stereotypes?". The Japan Times Online. Retrieved 6 May 2011.
- Associated Press (4 February 2009). "In Japan, you are what your blood type is". Japan Today. Retrieved 6 May 2011.
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