Masternaut is a pan-European telematics company specialising in fleet and workforce management, asset tracking services and Microsoft CRM and ERP software. It has featured in the Sunday Times Tech Track 100, a list of the fastest growing UK technology firms, in 2007, 2008, 2009 and 2010. In April 2011 Masternaut merged with former AIM-listed competitor Cybit, and is operating under the Masternaut name. The company is backed by IT investment company Francisco Partners. Masternaut has over 500 employees, with offices in five different countries.
Masternaut and Cybit company history
Masternaut was founded in 1996 by Serge Deleau in France under the name SDM. It rebranded to Masternaut in 2001. In 2006, Masternaut acquired Three X, a mobile workforce software business, from GE.
Previously a Masternaut competitor, AIM-listed Cybit acquired Thales Telematics from Thales Group and public sector telematics specialist Amatics in 2007. Cybit made a further acquisition in 2008 of Truck24, a German Telematics Logistics provider, for €4 million. In 2009, private equity firm Francisco Partners acquired Cybit Holdings plc in a £23 million deal, taking the company private. Cybit also acquired Oxloc, a specialist non-powered asset tracking devices provider, that year. Meanwhile Masternaut was on the acquisition trail, signing hosting and data store company Fibre-City for £6 million.
In 2011, Masternaut merged with Cybit in a £100m deal to create Europe's largest telematics solutions provider, with a 10,000-strong customer base spread across 32 countries. Masternaut signed a partnership with Telefonica in 2012, estimated to be worth $910million between 2012–2020. The company also appointed Martin Hiscox as chairman and CEO of Masternaut in the same year.
Masternaut's solutions use Global Positioning System (GPS) technology to track a vehicle, employee or asset's location and transmit performance data in real time to Masternaut's data centre. This has a number of applications, such as fleet management, scheduling workforce management, fixed asset management and lone worker tracking. These can be integrated with back-office systems, such as Microsoft Dynamics, Sage, Goldmine, SAP and Oracle.
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