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Type Private
Industry Telematics
Founded 1996
Founder(s) Serge Deleau
Headquarters UK
Area served Worldwide
Key people
  • Martin Hiscox (Chairman and CEO)

Masternaut is a pan-European telematics company specialising in fleet and workforce management, asset tracking services and Microsoft CRM and ERP software. It has featured in the Sunday Times Tech Track 100, a list of the fastest growing UK technology firms, in 2007, 2008, 2009 and 2010.[1] In April 2011 Masternaut merged with former AIM-listed competitor Cybit, and is operating under the Masternaut name. The company is backed by IT investment company Francisco Partners.[2] Masternaut has over 500 employees, with offices in five different countries.

Masternaut and Cybit company history[edit]

Masternaut was founded in 1996 by Serge Deleau in France under the name SDM. It rebranded to Masternaut in 2001. In 2006, Masternaut acquired Three X, a mobile workforce software business, from GE.[3]

Previously a Masternaut competitor, AIM-listed Cybit acquired Thales Telematics from Thales Group[4] and public sector telematics specialist Amatics[5] in 2007. Cybit made a further acquisition in 2008 of Truck24, a German Telematics Logistics provider, for €4 million.[6] In 2009, private equity firm Francisco Partners acquired Cybit Holdings plc in a £23 million deal, taking the company private.[7] Cybit also acquired Oxloc, a specialist non-powered asset tracking devices provider, that year.[8] Meanwhile Masternaut was on the acquisition trail, signing hosting and data store company Fibre-City for £6 million.[9]

In 2011, Masternaut merged with Cybit in a £100m deal to create Europe's largest telematics solutions provider, with a 10,000-strong customer base spread across 32 countries.[10][11] Masternaut signed a partnership with Telefonica in 2012, estimated to be worth $910million between 2012–2020.[12] The company also appointed Martin Hiscox as chairman and CEO of Masternaut in the same year.[13]


Masternaut's solutions use Global Positioning System (GPS) technology to track a vehicle, employee or asset's location and transmit performance data in real time to Masternaut's data centre. This has a number of applications, such as fleet management, scheduling workforce management, fixed asset management and lone worker tracking. These can be integrated with back-office systems, such as Microsoft Dynamics, Sage, Goldmine, SAP and Oracle.

External links[edit]


  1. ^ "Fast Track100". Sunday Times. 2009. Retrieved 24 December 2012. 
  2. ^ "Merger to create £100m tracking company". Yorkshire Post. 12 April 2011. Retrieved 24 December 2012. 
  3. ^ "Tracking move". Fleet News. 10 October 2006. Retrieved 24 December 2012. 
  4. ^ "Cybit acquires Thales Telematics". Computer Weekly. 16 February 2007. Retrieved 24 December 2012. 
  5. ^ "Cybit acquires Amatics". Modern Utility Management. 1 December 2007. Retrieved 24 December 2012. 
  6. ^ "CybIT acquires TRUCK24 for total 4 mln euros". LSE. April 2008. Retrieved December 24, 2012. 
  7. ^ "Europe News: Francisco Clinches Cybit Deal". EBSCO Host. December 2009. Retrieved 24 December 2012. 
  8. ^ "Cybit acquires OxLoc". Manufacturing and Logistics IT. 14 August 2008. Retrieved 24 December 2012. 
  9. ^ "Europe News: Masternaut Three X acquires FibreCity for £6m". Telegraph. 14 February 2009. Retrieved 24 December 2012. 
  10. ^ "New tracking business formed in merger". Growth Business. 12 April 2011. Retrieved 24 December 2012. 
  11. ^ "Chancellor backs UK grab for data analytics market". Telegraph. 16 May 2011. Retrieved 24 December 2012. 
  12. ^ "Need for revenue drives Telco M&A". Financial Times. 10 September 2012. Retrieved 24 December 2012. 
  13. ^ "Hiscox appointed chairman and CEO of Masternaut". Fleet News. 29 June 201. Retrieved 24 December 2012.