Mastertronic Group

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For the original Mastertronic company of the 1980s and early-1990s, see Mastertronic.
Mastertronic Group
Type Private
Industry Video games
Founded 2004
  • Andy Payne
Headquarters Huntingdon, United Kingdom
Number of locations 2 offices (2014)
Key people
  • Frank Herman
    (Chairman, d. 2009)
  • Andy Payne
    (Managing Director)
  • Garry Williams
    (Business Dev., 2004-2014)
  • Mastertronic Games
  • Get Games
  • Just Flight
  • Just Trains
  • The Producers
Employees Unknown

Mastertronic Group is a software publisher formed as a result of a merger between The Producers and Sold Out Sales & Marketing in 2004.[1] Frank Herman, one of the founders of the original Mastertronic and former chairman of Sega Europe, was involved in negotiations to buy back the name from Sega in 2003. Frank Herman died in 2009 and the company is still run by MD Andy Payne.

Mastertronic Group licences, publishes and distributes value PC software under the Sold Out, M.A.D. and PC Gamer Presents labels. They also own the Everyone Can Play and Great Indie Games labels.


Mastertronic Group Limited was formed in 2004 out of a merger between The Producers Limited and Sold Out Sales & Marketing Limited. The 'Sold Out' label was retained and used to sell software at the £5 (frequently "3-for-£10") price-point. The company also distributed software under the original 'M.A.D.' imprint, as well as another label associated with PC Gamer magazine. Games on these labels were typically sold for £10 (or "3-for-£20").

The Sold Out Software logo

Just Flight and Just Trains, both specialist simulation publishers were acquired by the Mastertronic Group in 2008.

In 2009, Mastertronic Group started the Great Indie Games publishing label to spread independent games, only available on the internet, to shops.[2] Later that year, Andy entered into a joint venture with Rupert Loman MD of Eurogamer Network and formed Get Games Go (known as Get Games) to market and sell PC games by direct download.[3]

In early 2014, in response to the changing games industry, the Group focused efforts on its publishing activities. As part of the process, the sales team were spun out to re-form Sold Out Sales & Marketing Ltd led by Garry Williams and James Cato.[4] Mastertronic Group had also become the sole owner and operator of Get Games.

Business Units[edit]

Mastertronic Group has four business units; Mastertronic Games, The Producers (manufacturing and fulfilment), Just Flight (Flight and Train Simulations) and Get Games.

Mastertronic Games[edit]

Publishes PC & console games under a range of labels including PC Gamer Presents, M.A.D., Sold Out, Everyone Can Play and Great Indie Games. Recently the brand has increased output of indie-developed digital titles such as 10 Second Ninja, 0RBITALIS, Tango Fiesta, Richard & Alice and Concursion.[5]

Get Games[edit]

An online retail outlet for digital-download PC/Mac/Linux games from a number of various publishers, both large and small. Get Games also offer periodic bundle sales under the Get Loaded brand.

Just Flight & Just Trains[edit]

Publishes and develops add-on content for the major flight simulation packages such as Microsoft Flight Simulator, Lockheed Martin Prepar3D and X-Plane (simulator). The internal development team recently completed work on its English Electric Canberra PR9 add-on[6] and has begun development of a Panavia Tornado add-on.[7]

In a similar vein to Just Flight, Just Trains publishes and develops add-on content for train simulation packages, primarily RailWorks (Train Simulator).

The Producers[edit]

Provides manufacturing, fulfilment and distribution services to the group and third parties.


  1. ^ "One out, Sold Out.". GamesIndustry International. Gamer Network. Retrieved 27 June 2014. 
  2. ^ Robert Purchese. "World of Goo launches Great Indie Games". Eurogamer. 
  3. ^ Elliot, Phil. "Games from the Get-Go". Games Industry International. Gamer Network. Retrieved 27 June 2014. 
  4. ^ Dring, Christopher. "New retail games agency Sold Out signs Mastertronic". MCV. Intent Media. Retrieved 27 June 2014. 
  5. ^ "Mastertronic Games on Steam". Steam. Retrieved 27 June 2014. 
  6. ^ Benedikz, Richard. "Just Flight Canberra Out Now". PC Pilot. Key Publishing Ltd. Retrieved 27 June 2014. 
  7. ^ "All-new Panavia Tornado GR1 for FSX and P3D v1/v2 in development". Just Flight. Retrieved 27 June 2014. 

External links[edit]