|Territorial authority||Matamata-Piako District|
|• MP||Lindsay Tisch (National)|
|• Mayor||Hugh Vercoe|
|Time zone||NZST (UTC+12)|
|• Summer (DST)||NZDT (UTC+13)|
Matamata (pron.: //) is a rural Waikato town in New Zealand with a population of around 12,000 (6,000 in rural areas, 6,000 in the township). It is located near the base of the Kaimai Ranges, and is a thriving farming area known for Thoroughbred horse breeding and training pursuits. It is part of the Matamata-Piako District, which takes in the surrounding rural areas as well as Morrinsville and Te Aroha. State Highway 27 and the Kinleith Branch railway run through the town.
A nearby farm was the location for the Hobbiton set in Peter Jackson's Lord of the Rings film trilogy. The New Zealand government decided to leave the Hobbit holes built on location as tourist attractions, since they were designed to blend seamlessly into the environment. During the interim period filming Return of the King and The Hobbit they had no furniture or props, but could be entered with vistas of the farm viewed from inside them. A "Welcome to Hobbiton" sign has been placed on the main road. In 2011 parts of Hobbiton began to close in preparation for two (later three) new movies based around the Lord of the Rings prequel novel The Hobbit.
In the early nineteenth century the surrounding the present town of Matamata area was part of the territory of the Ngāti Hauā. The Matamata pā itself was actually located near the present-day settlement of Waharoa, approximately 6 kilometres to the north.
The first European thought to have visited the Matamata area was the trader Phillip Tapsell in about 1830. In 1833 the Reverend Alfred Nesbit Brown visited the area and in 1835 opened a mission near Matamata Pa, but this closed the following year when inter-tribal warfare broke out. In 1865 Josiah Firth negotiated with Ngāti Hauā leader Wiremu Tamihana and leased a large area of land, including the future site of the town which he named after the pā. Firth constructed a dray road to Cambridge and cleared the Waihou River so that it was navigable by his (small) boats.
Firth's estate later failed and by 1904 had been wholly obtained by the Crown and was subdivided. It became a dependent Town District in 1917, an independent Town District in 1919 and was constituted a borough in 1935. With the re-organisation of territorial authorities in New Zealand in 1989, Matamata became part of the Matamata-Piako District.
Matamata is the home of various media outlets, including studios for tvCentral, TV Rotorua and iTV Live, which is unusual for a town of such size.
- Matamata Chronicle
Association football 
Secondary schools 
Intermediate schools 
- Matamata Intermediate
Primary schools 
- Hinuera School
- Firth Primary School
- Matamata Primary School
Religious schools 
- Matamata Christian School
- St Josephs Catholic School
Notable people 
Nearby towns 
Smaller towns nearby are: