Local elders say that the name Matnog comes from the word "matonog" (very audible) - that describes to the loud sound of the waves. The native people of matnog are the Agta, Tabangon, and Cimaron Tribe. The site of one of the busiest seaports in the Philippines, it is the jump off point to the southern Philippines and vice-versa.
A consortium of Filipino and Japanese investors are leading the establishment of an Ecological Model City or Eco City in this town. The "Eco City" is a 50-hectare development zone which will feature eco-friendly industrial and manufacturing plants. It will include an international airport to be built inside the zone.