||This article's tone or style may not reflect the encyclopedic tone used on Wikipedia. (March 2011)|
|Born||January 12, 1965
San Francisco, California
|Occupation||Producer, ADR director, Scriptwriter, Voice Actor|
|Known for||Co-Founding AD Vision|
Matt Greenfield (born January 12, 1965) is an American businessman best known for his work in producing the English-language versions of many popular Japanese anime, most notably Neon Genesis Evangelion, and for being the co-founder of the now-defunct A.D. Vision.
Originally an avid fan who ran an anime club in Houston, Texas (known as "Anime NASA") starting in 1985 alongside classmate and AD Vision founder David Williams, Greenfield and Williams met fellow enthusiast John Ledford in 1992 and the three quickly formed AD Vision, a name later condensed to ADV Films. The company, which began as an importer of anime, marketing primarily to the existing network of anime fans, rapidly expanded and soon had its own dedicated dubbing studios and a distribution network that also handled international marketing, licensing and North American home video distribution for a wide variety of other programming, including non-ADV produced animated titles such as Sailor Moon, Robotech, Hello Kitty and Reboot, and a diverse linup of live action programming that ranged from Japanese horror and kaiju productions such as Gamera: Guardian of the Universe, Daimajin and the all-time Godzilla classic Destroy All Monsters.
Still growing, ADV also launched the first all anime television channel, The Anime Network, and a publishing division that distributed the authorized English version of the popular Japanese magazine Newtype and Japanese manga.
During a nearly 17-year period, Greenfield served first as ADV's general manager, then as a vice president of the company, and was involved with the majority of the company's releases, either as producer or executive producer, until 2009, when ADV ceased actively acquiring new media. By that time, Greenfield had already stepped into place as the front person for two new companies: Switchblade Pictures, which specializes in Japanese live-action exploitation films, and Maiden Japan, an animation label that began operations with the faux ecchi anime, Papillon Rose.
He is married to former ADV contractor and voice actress Tiffany Grant, he is a frequently guest at anime and sci-fi conventions around the world, where he speaks on both the history and future of animation.
- Huise, Ed (23 September 2002). "Company broadens its offerings without straying far from its core consumer". Video Business. Retrieved 23 June 2011.
- Matt Greenfield at Anime News Network's Encyclopedia
- Matt Greenfield at the Internet Movie Database
- Matt Greenfield convention appearances on AnimeCons.com
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