Maui Jim

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Maui Jim Sunglasses
Type Privately held company[1]
Industry Fashion, manufacturing
Founded Lahaina Hawaii, U.S. (1980)[2]
Headquarters Peoria, Illinois, U.S.
Key people Jim Richards - Founder
Products Sunglasses, Eyewear, Apparel

Maui Jim is an American-based manufacturer of sunglasses based in Peoria, Illinois and marketed worldwide.[3] All sets of Maui Jim sunglasses feature UV-Ray blocking polarized lenses. Almost all lines are marketed with an oceanic, sporty theme. In addition to their non-prescription sports sunglasses, Maui Jim currently produces prescription lenses for their designs,[4] including bifocal lenses.

Maui Jim was originally launched on the hotel pool decks of Maui, Hawaii. The brand was introduced in the mainland states in 1988 via distributorship by owner Bill Capps, based in Northern California. Dan Moreland, Jim Stroesser, Chuck Ponthier and Kelly Gough pioneered the technical sunglasses company in America. The name "Maui Jim" originates from the name of a pet parrot belonging to one of the founders and which also serves as the company's mascot.

Maui Jim originally had its main distribution center in Lahaina, Hawaii, but moved to Peoria after buying RLI Vision, the original vision insurance and vision care products unit of RLI Corp., in December 1996. The transaction was structured so that RLI Corp. became a major shareholder in Maui Jim, which has continued to the present.

In 1999 Forbes Magazine listed Maui Jim in their 100 Things Worth Every Penny article.[5]


  1. ^ "Maui Jim, Inc". Connect Company Directory. Retrieved 2014-03-04. 
  2. ^ "About Us". Maui Jim. Retrieved 2014-03-04. "Maui Jim got its start in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii" 
  3. ^ "Company Overview of RLI Vision Corp.". Bloomberg Businessweek. Retrieved 2014-03-04. 
  4. ^ Jargon, Julie (2005-12-05). "Do baby boomers equal bright future?". Crain's Chicago Business. Retrieved 2014-03-04. "Non-prescription Maui Jim sunglasses retail for between $150 and $350, while prescription versions can cost as much as $700. ... The company two years ago added a 6,000-square-foot prescription lab to its 75,000-square-foot Peoria offices." 
  5. ^ "100 Things Worth Every Penny". Forbes. 1999-10-30. 

External links[edit]