Maurice Lévy (Publicis)

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Maurice Lévy
Maurice Levy 2008.jpg
Maurice Lévy in the World Economic Forum in Tianjin, China 28 September 2008.
Born (1942-02-18) February 18, 1942 (age 72)
Oujda, French protectorate in Morocco
Residence Paris, France
Nationality French
Alma mater New Jersey City University
Occupation CEO Publicis
Years active 1987–present
Net worth Increase 173 million (2013)[1]
Religion Jewish

Maurice Lévy, born 18 February 1942 in Oujda, French protectorate in Morocco, is a leading French businessman currently the chief executive officer of Publicis and has served in that role since 1987.

Career[edit]

Lévy joined Publicis in 1971 as its IT Director. One of his most important feats was putting in place a data security policy, which involved backing up all of the company's data on magnetic tape. A fire in the company's office (on the Champs-Elysées) proved the success of his backup and restoration strategy, as the company was back on its feet one week later. He then became the anointed successor of the company's then owner and Chief Executive, Marcel Bleustein-Blanchet, who made him Chairman of the Management Board, and Chief Executive Officer in November 1987.

Since the death of Bleustein-Blanchet, Lévy has not only become the strong man of the company with the full backing of Elizabeth Badinter—the heir of Bleustein-Blanchet—but he has also succeeded in transforming the group into one of the powerhouses of the advertising world. Today, the Publicis Group is the world's 3rd largest advertising and media conglomerate, and Lévy is one of the most influential men in France and in advertising worldwide.

On July 28, 2013, Lévy announced the merger of Publicis and Omnicom to create the world's biggest advertising firm. The merger ultimately failed, but Publicis extended Lévy's term as CEO.[2]

Lévy is expected to retire in the spring of 2017.[3]

Other[edit]

In January 2008, Lévy was bestowed the International Leadership Award 2008 from the Anti-Defamation League in recognition of his stance towards tolerance and diversity.[4] He also financed the 2008 concert at the Trocadéro to celebrate the 60th anniversary of the founding of the state of Israel.

From 2010 to June 2012 he was the president of the French Association of private sector companies.[5]

References[edit]

  • Bilan, numéro 213, interview p. 60-63
  1. ^ Maurice Lévy, Challenges (profile), retrieved March 2013 .
  2. ^ Bender, Ruth. "Publicis Extends Maurice Levy's Term as CEO". The Wall Street Journal. Retrieved 16 September 2014. 
  3. ^ O'Leary, Noreen. "Who Will Succeed Maurice Lévy at Publicis Groupe?". AdWeek. Retrieved 9 October 2014. 
  4. ^ Finance Plus, 18 January 2008
  5. ^ http://m.lesechos.fr/redirect_article.php?id=0202118094369