Maurices

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Maurices
Type Subsidiary
Industry Retail
Founded 1931
Founders E. Maurice Labovitz
Headquarters Duluth, Minnesota, USA
Number of locations

922 (2014)

[1]
Area served United States, Puerto Rico and Canada
Products Women's clothing
Parent The Ascena Group

Maurices is an American clothing retail chain based in Duluth, Minnesota. Founded in 1931, the chain comprises more than 900 stores in the U.S. and Canada, primarily located in shopping malls and smaller towns. However, they have started to branch out to larger cities. The chain is owned by The Ascena Group, who acquired it in 2005.

In 2011, Maurices was rated one of the "Top Ten Best Employers in Retail" by Forbes.com [2]

Celebrity Endorsements[edit]

In November 2011, Maurices announced a cooperation with celebrity designer Christopher Straub from the reality television show Project Runway season 6 which aired on Lifetime Network. The products are labeled Christopher Straub for maurices and were released nationwide on Friday, November 25, 2011.[3] Straub also designed a plush puppy as part of the collection to benefit the American Cancer Society.[4] This cooperation is a follow-up to the maurices Main Street Model Search[5] which occurred earlier in 2011 with Straub.

In 2013, the country band Gloriana performed at the grand opening of Maurices' Mall of America store.

References[edit]

External links[edit]