Mavi Jeans

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Turkish brand Mavi Jeans
Type Private
Industry Textile
Founded 1991
Headquarters Istanbul, Turkey
Key people Sait Akarlılar, founder, CEO
Ersin Akarlılar
Products Denim
Accessories
Revenue Increase$747 Million (2014/TL)
Website www.mavi.com

Mavi Jeans is a brand of denim jeans founded in 1991, based in Istanbul, Turkey. The company manufactures jeans for both women and men, targeting a younger age group. The global operation is headquartered in Turkey, with subsidiaries in the USA, Canada, Germany, Netherlands, Russia and Australia.[1]

Mavi has flagship stores in New York,[2] Vancouver, Istanbul, Berlin, Frankfurt and Dusseldorf.[1]

Celebrities who wear this brand of jeans include Kate Winslet and Chelsea Clinton.[3] In 2012, Adriana Lima signed a contract with Mavi for a marketing campaign, recording a series of commercials.[4] The campaign was so successful, that the sales increased 50%.[5]

The company's name derives from the fact that 'Mavi' is a Turkish word for blue. Its major factory in Çerkezköy, Tekirdağ Province.

References[edit]

  1. ^ a b Corporate, Mavi USA, retrieved 21 May 2014 
  2. ^ Fass, Allison (9 August 2001). "Two jeans makers want to capitalize on the All-American comfort and fit of denim slacks". The New York Times. Retrieved 2009-02-01. 
  3. ^ "Three Economic Lessons Imported From Turkey". Time. 9 February 2012. 
  4. ^ Adriana Lima comes to act in commercial, Hürriyet Daily News, 6 March 2013 
  5. ^ Adriana Lima: Supermodel of the Year with a Golden Heart, Women Fitness, 30 September 2013 

External links[edit]