Max Trax
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| Max Trax | |
|---|---|
| Max Trax logo | |
| Closed | October 1, 2009 |
| Owned by | Stingray Digital |
| Country | Canada |
| Broadcast area | National |
Max Trax was a Canadian English and French language category 2 digital pay television audio service owned and operated by Stingray Digital.
Contents |
[edit] Programming
Max Trax offered 22 commercial-free music based audio channels, each devoted to a particular musical genre, distributed through digital television platforms. Each channel consisted of a continuous stream of music or audio, using no live, on-air disc jockeys.
[edit] Channels
- Blues Street
- Flashback 70's
- Franco Energie
- Franco Relax
- Greatest Hits *
- Hit List
- HotCountry
- Jammin'
- Jazz Café
- Kids'Stuff
- Le Top Détente
- Masterworks
- Max Trax Party
- Memories
- Musique Bout'Choux
- Rave *
- Rock
- RockAlternative
- Swingin' Standards
- The Beat
- The Light
- The Spa
- Note: Not all channels are required and/or carried by all providers that carry the service.
[edit] Galaxie Max Trax
Because of service duplication, in 2002, Galaxie (a similar television service) and Max Trax agreed to provide a joint 40-channel audio distribution service to satellite and digital cable television providers called Galaxie Max Trax. The package consisted of 20 Max Trax and 20 Galaxie channels. The package was discontinued upon merger with Galaxie in late 2009.
- Note: Channels marked in BOLD lettering indicates the Max Trax channels that were included in the Galaxie Max Trax package.
- Channels marked with (*) indicates that only certain providers carried this channel in the package.
[edit] Sale to Stingray Digital
On February 13, 2009, original owners Corus Entertainment announced it had entered into an agreement to sell certain assets associated with Max Trax to Stingray Digital, including hardware, websites, domain names, among other assets including trademarks that includes the Max Trax name. [1]
In December 2008, Stingray received a category 2 digital licence to operate a national pay tv audio service, similar to Max Trax, from the Canadian Radio-television and Telecommunications Commission (CRTC).
The agreement was structured so that Corus would discontinue the Max Trax service, keeping the service on the air until Stingray launched its own service under its own licence using the Max Trax brand, resulting in a seamless transition and no interruption in services.
[edit] Merger with Galaxie
On October 1, 2009, the Max Trax brand was discontinued by owners Stingray Digital, who merged it with Galaxie under one brand. Stingray Digital, who had been operating as the exclusive sales and development agent for Galaxie since late 2007, offically took over as managing partner in the service upon completion of merger.[2][3]
[edit] References
- ^ Corus Enters Agreement with Stingray Digital For Pay Audio Service; Broadcaster Magazine; 2009-02-13
- ^ http://twitter.com/GALAXIEMUSIC/status/4528049589
- ^ http://www.maxtrax.com
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