Max Lousada

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Max Lousada, CEO, Warner Music UK

Early career[edit]

Upon leaving university Max Lousada started his own distribution company called In A Silent Way, which imported and exported records for DJs and independent outlets.[1]

He then headed-up the New York hip-hop record label Rawkus Records, working alongside the founders to develop and grow the A&R roster. During the mid to late '90s, Rawkus became a dominant label in the underground hip-hop scene with artists such as Mos Def, Black Star and Company Flow.

From 2002 Lousada was head of A&R at Mushroom Records[2] where he signed ambient dance act Zero 7 and played a key role in the development of their debut album Simple Things, as well as overseeing releases from bands including Muse, Garbage and Ash, and DJ Paul Oakenfold.

Atlantic Records[edit]

After Mushroom's acquisition by Warner Music, Lousada was appointed as Head of A&R at Atlantic Records in 2004[3] where he achieved success with acts such as The Darkness, James Blunt and Funeral For a Friend, before being promoted to President, and then to Chairman in 2009.[4]

Lousada signed and worked with a number of artists including Paolo Nutini, Plan B, Ed Sheeran, Birdy, Marina and the Diamonds, Rumer, Lykke Li and Rudimental.

In 2011 Atlantic Records UK was named Label of the Year at the Music Week Awards.[5]

Warner Music UK[edit]

Lousada was named CEO of Warner Music UK in September 2013.[6][7]

He oversees Warner Music's UK labels - Atlantic Records, ATL, Asylum, East West, FFRR, Nonesuch, One More Tune, Parlophone, Reprise, Roadrunner, Rhino, sixsevenine, Warner Music Entertainment and Warner Bros. Records, as well as the UK arm of ADA and Warner Music Artist and Label Services.

WMUK is home to a number of successful acts, including Coldplay, Ed Sheeran, Muse, Clean Bandit, Kylie, Paolo Nutini, Damon Albarn, Lily Allen, Biffy Clyro and many more.

Since his appointment he has revived the East West Records label.[8]


In June 2014, Lousada was named as the new Chairman of the BRITs Committee.[9] He will oversee the 2015 strategy and the committee that are responsible for the creative direction of the show as well as the management of the Award categories, artist line up, Voting Academy and the digital and media strategy.

See also[edit]