Max Schubert AM (9 February 1915 – 6 March 1994) was a pioneering Australian winemaker who is best known as the creator of Grange Hermitage. Schubert was included in the Sydney Morning Herald's 100 most influential Australians of the century, which was published in 2001.
He joined Penfolds in the early 1930s as a messenger boy and became chief winemaker in 1948 through 1975. The 1955 vintage of Grange Hermitage was submitted to wine competitions beginning in 1962 and over the years has won more than 50 gold medals. The 1971 vintage won first prize in Syrah/Shiraz at the Wine Olympics in Paris. The 1990 vintage was named "Red Wine of the Year" by Wine Spectator magazine in 1995, which later rated the 1998 vintage 99 points out of a possible 100.
His other innovations included the use of plastics, refrigeration, pH control, and cold stabilisation of white wines. He received several awards, including Member of the Order of Australia (AM) and the inaugural Maurice O'Shea Award for his contribution to the Australian wine industry. He was also named 1988 "Man of the Year" by the British wine publication Decanter.
- The New York Times (9 March 1994). Max Schubert, Australian wine maker, dies
- The Economist (16 December 1999). "The globe in a glass"
- winepros.com.au. The Oxford Companion to Wine. "Penfolds".
- Stephens, Tony (22 January 2001). "The most influential Australians". The Sydney Morning Herald. Retrieved 22 November 2013.
- australianfinewines.com Max Schubert - Penfolds Grange Hermitage Australian Winemaker