Maxima Group
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| Type | Private |
|---|---|
| Industry | Retail, general merchandise |
| Founded | Vilnius |
| Headquarters | Vilnius, Lithuania |
| Area served | Bulgaria, Estonia, Latvia, Lithuania |
| Key people | Mindaugas Bagdonavičius (CEO) |
| Products | Groceries, consumer goods |
| Revenue | 7,767 bil. LTL[1] |
| Employees | 26,000 |
| Parent | VP Group |
| Subsidiaries | UAB "Maxima LT", "Maxima Latvija" SIA, "Maxima Eesti" OÜ, "Maxima Bulgaria" EOOD, UAB "Ermitažas" |
| Website | Official website |
"Maxima" is a retail chain operating in Lithuania, Latvia, Estonia, and Bulgaria and it is the largest Lithuanian capital company and the largest employer in the Baltic States. "Maxima Group" has 467 stores (as of 2012) in Lithuania, Latvia, Estonia and Bulgaria. Depending on the size of the "Maxima" stores, they offer 3,000 to 65,000 brands. The group employs more than 26,000 people.
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[edit] History
Three "Maxima" stores were opened in Vilnius in 1992, since then it has become the Baltics most successful supermarket chain. "Maxima" opened in Latvia in 2001, in Riga. Currently, "Maxima Latvija" SIA in Latvia holds approximately 24% retail market share. "Maxima" opened in Estonia in 2001, in the city of Pärnu. In 2007, first "Maxima XX" stores were opened in the country, and in 2008 the first "Maxima XXX" store was opened in Pärnu. Currently, the Company holds almost 14% market share with 54 "Maxima" shopping centres. At the end of 2011 Maxima Group bought supermarkets chain „Aldik Nova“ in Poland with 24 stores.[2]
[edit] Store formats
"Maxima" stores operate under several names: "Maxima X", "Maxima XX", "Maxima XXX", "hyper Maxima", "Maxima Bazė", "Ermitažas" and "T-Market". Each type of store is set up according to a defined standard, so that customers can orient themselves easily and find the necessary item. At the "Maxima" shopping centers with two and three Xs, part of the commercial space is rented to specialized stores, so that customers can have access to additional services and goods.
"Maxima X"(previously "Minima")- a store that’s close to home. People stop by every day to quickly purchase the goods they need most. Both in the city and the country, shoppers who stop by Maxima X stores will find goods arranged in the same way. In Bulgaria, stores of the same concept are operated under the "T-Market" brand.
"Maxima XX" (previously "Media")- built in the suburbs of the large cities, home to 12,000-30,000 residents. Stores of this size are for those who wish to shop quickly and need a wide product range.
"Maxima XXX" (previously "Maxima")- at these supermarkets, customers can find the widest assortment of goods. Shoppers are offered up to 50,000 different food products and manufactured goods. The store features a bakery, pastry making facilities, and kitchen facilities, so customers can purchase fresh food items prepared right at the store.
"Ermitažas" is a chain of home improvement and construction material stores in Lithuania. As of 2013, there are four Ermitažas stores: in Vilnius, Kaunas, Klaipėda and Šiauliai. Ermitažas revenue during 2011 was 176,5 mil. LTL.[3]
[edit] Statistics
 Bulgaria |
 Estonia |
 Latvia |
 Lithuania |
 Poland(planned) |
Total | |
|---|---|---|---|---|---|---|
| Total number of stores | 42 [4] | 70 [5] | 141 [6] | 226 [7] | 21 [8] | 500 |
| Number of employees (2010) | 1,137 | 3,443 | 7,319 | 15,602 | TBD | 26,001 |
| Customers per day | 36 000 | 105 000 | 277 000 | 604 000 | TBD | 1 058 000 |
| Turnover in LTL (without VAT) (2010) | 214 mil. | 1.006 bil. | 1.961 bil. | 4.433 bil. | TBD | 7360,4 mil. |
[edit] Countries with Maxima branches
[edit] Maxima Lietuva
The biggest part of Maxima Group. Maxima stores in Lithuania holds 70% of all retail market. In 2011 GILD Bankers announced Maxima Group as the most valuable company.[9]
[edit] Maxima Latvija
In 2009, "Maxima Latvija" placed in a high third place in the Top List of Latvia’s Largest Companies (based on net turnover in 2009)."Maxima Latvija" also had the highest revenue in the sector in 2009: 14.80 million lats. Also in 2009, "Maxima Latvija" was assessed as the eighth most-beloved brand in Latvia, and for two years in a row (2009 and 2010) the company earned the title of Latvia’s most beneficial brand. In 2010 "Maxima Latvija" placed sixth in the list of most beloved brands, and eighth in the list of most valuable companies. That same year, "Maxima Latvija" placed 31st in the list of top reputations, and 25th in the top list created by experts from various sectors.
[edit] Maxima Eesti
In 2011 Maxima chain in Estonia grew by 13,3% and it was the best rate in all countries.
[edit] Maxima България
In 2011 Maxima chain in Bulgaria grew by 7,3%.
[edit] Private labels
- Maxima Favorit – expensive higher-quality products
- Optima Linija – cheap low-quality products
- Maxima Ecologica – a brand for organic products
- Meistro Kokybė – a brand for fresh meat and fish products, as well as deli and confectionery products.
- DISNEY is Disney-labeled line of products for children.
- Saulės pienas – a brand used in milk and milk products group.
- Mano – a brand used in meat products group.
- Ocean – a brand used in fish products group.
- Collexion – a brand used for clothing and footwear for the family.
- Strada – a brand for casual apparel and footwear designed for children.
