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Cooper was born in Stone, Staffordshire, and grew up in Upton-Upon-Severn, Worcestershire, England. He is the son of an abstract artist and musician. After studying at Central St. Martins College of Art and Design, he founded Gumball 3000 in 1999.
Cooper currently divides his time between London and New York. He is dating the US Grammy Award winning rapper and actress Eve  and has 4 children from his previous marriage to former business partner Julie Brangstrup.
- "Check out Video of the Ultimate Car Couple: Eve and Maximillion at Gumball 3000". Complex. 31 May 2011. Retrieved 2011-07-15.
- "Daily Mail". Daily Mail. 7 May 2010. Retrieved 2011-07-15.