Maximizer Software

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Maximizer Software Inc
Type Private
Industry Computer software
Founded 2002 (predecessor company founded in 1985)
Headquarters Vancouver, BC, Canada
Key people Vivek Thomas (President), Joseph Hui (VP of R&D)
Products CRM Software
Revenue Green Arrow Up.svg $ 16.5 million (2006)
Website

www.maximizer.com

www.max.co.uk/

Overview[edit]

Maximizer Software provides customer relationship management CRM software for small and medium businesses (SMBs) and divisions of large enterprises through mobile devices, online or the desktop.

Maximizer Software is a member of the British Columbia Technology Industry Association.

History[edit]

The Maximizer product line was developed more than 20 years, as one of the original software makers of “personal information management” (PIM) and “contact management” software – precursors to the CRM solutions today. Maximizer offers CRM software (typically defined as software for sales, marketing, and customer service staff and managers to access customer information – for managing sales and relationships with customers).

  • In 1995, the Maximizer product line was acquired from Modatech Systems Inc. by Multiactive Software.
  • In 1997, the company acquired Tracker Software (Australia) Pty Ltd.
  • In 1998, acquisition of Cognitech’s Sharkware software expands Maximizer Software’s presence in the US market
  • In 1999, completes public offering and raises $13 million
  • In 2000, acquires majority shares of Hong Kong-based ABC Data & Telecom Ltd.
  • In 2001, Hong Kong subsidiary, Multiactive Software completes IPO financing for $13.3 million
  • In 2002, in order to focus solely on CRM for SMBs and leverage the brand awareness of “Maximizer”, Multiactive changed its named to Maximizer Software.
  • In 2005, receives Gold Certification status from Microsoft
  • In 2006, announces strong revenue growth and its third consecutive year of profitability
  • In 2007, the company launched the latest version of its software — Maximizer CRM 10, which unified its four editions and added Mobile CRM for BlackBerry to focus its efforts on the growing Mobile CRM market.
  • In 2008, announces record revenue for fiscal 2007. Launches New Brand and Corporate Focus on Mobile CRM.
  • In 2009, hits 2,000th second-generation Mobile CRM customer milestone in 2008.
  • In 2010, the company launched Maximizer CRM Version 11, with a groundbreaking new GUI (graphical user interface).
  • In 2011, the company launched Maximizer CRM Live, a cloud-based CRM solution, expanding users' choice of deployment options.
  • In Q4 of 2011, the company launched Maximizer CRM 12 featuring enhanced Web Access and new Mobile Access user interface optimized for the latest smartphone devices.

Company facts[edit]

Headquartered in Vancouver, British Columbia, Canada, Maximizer Software is a global business with offices and throughout the Americas, Europe/Middle East/Africa and Asia Pacific.[citation needed]

To date, Maximizer Software has sold over 1.6 million licenses to more than 120,000 customers in various industries, ranging in size from entrepreneurs to multi-national organizations, including: Hallmark Cards, HSBC, TD Securities, Gemcom, Ipsos, Vancouver Coastal Health, Royal LePage, and Cathay Pacific.[citation needed]

The company counts Microsoft and RIM (makers of BlackBerry) as key strategic alliance partners.

Products[edit]

Maximizer CRM features sales force automation, marketing automation, email marketing and customer service solutions through mobile devices, the Web or Windows desktop.

On-premise:

  • Maximizer CRM Entrepreneur Edition for entrepreneurs and professionals
  • Maximizer CRM Group Edition for small to medium sized businesses and divisions of large enterprises
  • Maximizer CRM Enterprise Edition for medium sized businesses and divisions of large enterprises

Cloud-based:

  • Maximizer CRM Live

Worldwide offices[edit]

Maximizer Software is a worldwide organization with business partners and offices in its three regions: Americas, Europe/Middle East/Africa (EMEA), Australia, New Zealand and Asia.[citation needed]

Distribution[edit]

Maximizer markets and sells its products directly and through a network of Maximizer Business Partners (Accredited CRM Specialists).[citation needed]

References[edit]