Maximizer Software
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| Type | Private |
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| Industry | Computer software |
| Founded | 2002 (predecessor company founded in 1995) |
| Headquarters | Vancouver, BC, Canada |
| Key people | Vivek Thomas (President), Joseph Hui (VP of R&D) |
| Products | CRM Software |
| Revenue |  $ 16.5 million (2006) |
| Website | www.maximizer.com |
Contents |
[edit] Overview
Maximizer Software provides customer relationship management CRM software for small and medium businesses (SMBs) and divisions of large enterprises through mobile devices, online or the desktop.
Maximizer Software is a member of the British Columbia Technology Industry Association.
[edit] History
The Maximizer product line was developed more than 20 years, as one of the original software makers of “personal information management” (PIM) and “contact management” software – precursors to the CRM solutions today. Maximizer offers CRM software (typically defined as software for sales, marketing, and customer service staff and managers to access customer information – for managing sales and relationships with customers).
- In 1995, the Maximizer product line was acquired from Modatech Systems Inc. by Multiactive Software.
- In 1997, the company acquired Tracker Software (Australia) Pty Ltd.
- In 1998, acquisition of Cognitech’s Sharkware software expands Maximizer Software’s presence in the US market
- In 1999, completes public offering and raises $13 million
- In 2000, acquires majority shares of Hong Kong-based ABC Data & Telecom Ltd.
- In 2001, Hong Kong subsidiary, Multiactive Software completes IPO financing for $13.3 million
- In 2002, in order to focus solely on CRM for SMBs and leverage the brand awareness of “Maximizer”, Multiactive changed its named to Maximizer Software.
- In 2005, receives Gold Certification status from Microsoft
- In 2006, announces strong revenue growth and its third consecutive year of profitability
- In 2007, the company launched the latest version of its software — Maximizer CRM 10, which unified its four editions and added Mobile CRM for BlackBerry to focus its efforts on the growing Mobile CRM market.
- In 2008, announces record revenue for fiscal 2007. Launches New Brand and Corporate Focus on Mobile CRM.
- In 2009, hits 2,000th second-generation Mobile CRM customer milestone in 2008.
- In 2010, the company launched Maximizer CRM Version 11, with a groundbreaking new GUI (graphical user interface).
- In 2011, the company launched Maximizer CRM Live, a cloud-based CRM solution, expanding users' choice of deployment options.
- In Q4 of 2011, the company launched Maximizer CRM 12 featuring enhanced Web Access and new Mobile Access user interface optimized for the latest smartphone devices.
[edit] Company facts
Headquartered in Vancouver, British Columbia, Canada, Maximizer Software is a global business with offices and throughout the Americas, Europe/Middle East/Africa and Asia Pacific.
To date, Maximizer Software has sold over 1.6 million licenses to more than 120,000 customers in various industries, ranging in size from entrepreneurs to multi-national organizations, including: Hallmark Cards, HSBC, TD Securities, Gemcom, Ipsos, Vancouver Coastal Health, Royal LePage, and Cathay Pacific.
The company counts Microsoft and RIM (makers of BlackBerry) as key strategic alliance partners.
[edit] Products
Maximizer CRM features sales force automation, marketing automation, email marketing and customer service solutions through mobile devices, the Web or Windows desktop.
On-premise:
- Maximizer CRM Entrepreneur Edition for entrepreneurs and professionals
- Maximizer CRM Team Edition for small to medium sized businesses
- Maximizer CRM Group Edition for small to medium sized businesses and divisions of large enterprises
- Maximizer CRM Enterprise Edition for medium sized businesses and divisions of large enterprises
Cloud-based:
- Maximizer CRM Live
[edit] Worldwide offices
Maximizer Software is a worldwide organization with business partners and offices in its three regions: Americas, Europe/Middle East/Africa (EMEA), Australia, New Zealand and Asia.
[edit] Distribution
Maximizer markets and sells its products directly and through a network of Maximizer Business Partners (Accredited CRM Specialists).
