Maxis Communications

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For the video game development company under Electronic Arts, see Maxis.
Maxis Berhad
Traded as MYX: 6012
Industry Telecommunications
Founded 1993
Headquarters Maxis Tower, Kuala Lumpur, Malaysia
Area served
Asia (excluding China, Korea and Japan)
Key people
Morten Lundal (CEO) (joined 30 September 2013)
Revenue 9.08 billion MYR (2013)
Number of employees
145,700 (2014)
Parent Usaha Tegas Sdn Bhd
Subsidiaries Aircel

Maxis Berhad (MYX: 6012), DBA Maxis, is a communications service provider in Malaysia. Headquartered in Kuala Lumpur, Malaysia, they provide a variety of communication products, applications and value added services for consumers, large enterprises and small & medium business owners.

They launched Malaysia’s first 4G LTE network on 1 January 2013. Their high speed internet footprint is the largest in the country. They were the first to bring the iPhone, BlackBerry and Samsung Galaxy to the Malaysian market. Through their partnership with Astro, Maxis now offers fibre internet packages bundled with entertainment. This is made available to customers at home and on mobile devices. They provide multi-channel customer service; customers are able to reach Maxis service representatives via telephone, web and social media platforms. Maxis Call Centre was awarded the ‘Best of the Best’ honour at the 2012 Customer Relationship Management and Contact Centre (CCAM) Annual Awards. They are the only service provider that awards scholarships to children of their own postpaid customers.

Maxis uses the dialling prefixes of "012", "017", "014-2" and "011-12". Majority of the company's stake is owned by billionaire Ananda Krishnan. The company has total subscribers at 12.9 million as of Q4, 2013.[1]

Products and services[edit]

Maxis provides a variety of mobile communication products and services. They offer prepaid data plans, call plans and SMS plans, postpaid data plans, call plans and SMS plans, devices, wireless broadband, fibre internet, international roaming, MMS, WAP (over both GSM and GPRS) and residential fixed line services.

For business customers, Maxis offer cloud computing, data storage, machine-to-machine services, fixed high speed internet, VSAT services (satellite based communications), call conferencing and a variety of mobile plans. Maxis also provides online games and music store for its customers to download multimedia content.

Maxis most popular service is its prepaid brand Hotlink, which currently serves over 9.5 million customers in Malaysia.

There are several high profile celebrities who have signed on as spokespersons for Maxis, including big names such as Siti Nurhaliza, all the Akademi Fantasia's stars, along with many other local celebrities Nina Hassan Cantika.

Maxis was the first company to launch LTE services in Malaysia on 1 January 2013, starting in the Klang Valley region.

Maxis operates 2G GSM/GPRS/EDGE, 3G WCDMA/HSPA+/DC-HSPA, 4G LTE network.[2][3]

Frequencies used on Maxis network in Malaysia
Frequency Frequency width Protocol Notes
900 MHz (905~915,950~960) 20 MHz GSM/UMTS
1800 MHz (1710~1735,1805~1830) 50 MHz GSM/LTE
2100 MHz (1935~1950, 2125~2140) 2 * 15 MHz UMTS/HSPA
2600 MHz 2 * 10 MHz LTE
2100 MHz (1920~1935, 2110~2125) 2 * 15 MHz UMTS Spectrum sharing with U Mobile (not nationwide)
2600 MHz 2 * 10 MHz LTE Spectrum sharing with U Mobile (not nationwide)
2600 MHz 2 * 10 MHz LTE Spectrum sharing with Redtone
Maxis LTE 2 * 20 MHz LTE speed up to 150Mbit/s

Maxis FastTap[edit]

Maxis is also the pioneer of Malaysia's first NFC (Near field communication) service called FastTap. It integrates Touch 'n Go and Visa Wave from Maybank[4] and other banks.

Maxis eBooks[edit]

Maxis introduce its Malaysia's 3rd e-book service called Maxis ebooks (or Maxis ebuuk in official website and app). The first was eSentral followed by MPH Digital.[5] It was launched on 16 April 2012 and during the launch, more than 300000 books are available in e-book store and available through web, iPad app or through Android tablet running 3x and above.[6][7]

Corporate History[edit]

In 1999, Maxis introduced the popular prepaid brand "Hotlink", which currently has 9.5 million customers.

In 2002, Maxis purchased Timecel, a rival mobile service provider, from TimedotCom Berhad. Prior to the purchase, Maxis offered phone numbers beginning with 012, and TimeCell 017. Now, subscribers can choose between the two.

On 27 April 2007, an offer was made to buy out Maxis and privatise the company in preparation for expansions into the Indonesian, Indian and Mexican markets. The deal was offered by Ananda Krishnan, who pledged Maxis RM17.46 billion (US$5.1 billion and 4.25 billion) in exchange for all remaining shares of the company. The offer is to be formally made by Usaha Tegas, a company owned by Krishnan, on 3 May 2007, while the Kuala Lumpur Stock Exchange suspends trading of the company's shares until 3 May.[8][9][10][11]

Under the urging of Prime Minister Datuk Seri Najib Tun Razak, Maxis announce that it will re-list the company in Bursa Malaysia on 11 November 2009. The initial public offering, which constitute 30% of the company and involve its Malaysian operations, will raise at least MYR 11.7 billion.[12]

On September 2013, Maxis prepaid, Hotlink launched it's #Hotlink plan, which is basically the first telecommunications company to offer free internet services on cellular networks, Hotlink calling it "Free Basic Internet" which offers download speeds up to 64kbit/s and which the management says is enough for checking Facebook, Twitter and Wikipedia on mobile optimised sites and also essentially eliminating data overage charges which as previously implemented at MYR 0.10/10KB.[13]

Majority Stakeholders[edit]

Maxis Communications is part of Ananda Krishnan's business empire. In 1996, the company launched Malaysia's first three satellites; MEASAT 1, 2 and 3. And the fourth satellite, MEASAT 1R, was damaged during transport to the launch site and is under reconstruction.

Saudi Telecom Company bought 25% of Maxis.

See also[edit]


External links[edit]