|Traded as||MYX: 6012|
|Headquarters||Maxis Tower, Kuala Lumpur, Malaysia|
|Key people||Morten Lundal (CEO) (joined 30th Sept 2013)|
|Revenue||8.8 billion MYR (2010)|
|Parent||Usaha Tegas Sdn Bhd|
Maxis Berhad, DBA Maxis, is the only integrated communications service provider and the first operator to launch 4G LTE in Malaysia. Headquartered in Kuala Lumpur, Malaysia, they provide a variety of communication products, applications and value added services for consumers, large enterprises and small & medium business owners. The extensive reach and range of their network, products and services create a differentiated customer experience for both consumers and businesses (source Maxis Berhad Annual Report 2012)
They launched Malaysia’s first 4G LTE network on 1st January 2013. Their high speed internet footprint is the largest in the country. They were the first to bring the iPhone, BlackBerry and Samsung Galaxy to the Malaysian market. Through their partnership with Astro, Maxis now offers fibre internet packages bundled with entertainment. This is made available to customers at home and on mobile devices. They provide multi-channel customer service; customers are able to reach Maxis service representatives via telephone, web and social media platforms. Maxis Call Centre was awarded the ‘Best of the Best’ honour at the 2012 Customer Relationship Management and Contact Centre (CCAM) Annual Awards. They are the only service provider that awards scholarships to children of their own postpaid customers. (source: Maxis Berhad Annual Report 2012)
Maxis uses the dialing prefixes of "012", "017", "014-2" and "011-12". Majority of the company's stake is owned by billionaire Ananda Krishnan. The company has total subscribers at 14.1million as of December 2012 (source: Maxis Berhad Annual Report 2012)
Products and services
Maxis provides a variety of mobile communication products and services. They offer Prepaid data plans, call plans and SMS plans, Postpaid data plans, call plans and SMS plans, Devices, Wireless Broadband, Fibre Internet, International Roaming, MMS, WAP (over both GSM and GPRS) and Residential Fixed Line services
For business customers, Maxis offer Cloud Computing, Data Storage, Machine-to-Machine services, Fixed High Speed Internet, VSAT services (satellite based communications), Call Conferencing and a variety of mobile plans. Maxis also provides online Games and Music store for its customers to download multimedia content.
Maxis most popular service is its prepaid brand Hotlink, which currently serves over 8 million customers in Malaysia.
There are several high profile celebrities who have signed on as spokespersons for Maxis, including big names such as Siti Nurhaliza, all the Akademi Fantasia's stars, along with many other local celebrities including yen
Recent corporate history
In 1999, Maxis introduced the popular pre-paid brand "Hotlink", which currently has 10 Million customers.
In 2002, Maxis purchased Timecel, a rival mobile service provider, from TimedotCom Berhad. Prior to the purchase, Maxis offered phone numbers beginning with 012, and TimeCell 017. Now, subscribers can choose between the two.
On April 27, 2007, an offer was made to buy out Maxis and privatise the company in preparation for expansions into the Indonesian and Indian markets. The deal was offered by Ananda Krishnan, who pledged Maxis RM17.46 billion (US$5.1 billion) in exchange for all remaining shares of the company. The offer is to be formally made by Usaha Tegas, a company owned by Krishnan, on May 3, 2007, while the Kuala Lumpur Stock Exchange suspends trading of the company's shares until May 3.
Under the urging of Prime Minister Datuk Seri Najib Tun Razak, Maxis announce that it will re-list the company in Bursa Malaysia on November 11, 2009. The initial public offering, which constitute 30% of the company and involve its Malaysian operations, will raise at least MYR 11.7 billion.
Maxis Communications is part of Ananda Krishnan's business empire. In 1996, the company launched Malaysia's first three satellites; MEASAT 1, 2 and 3. And the fourth satellite, MEASAT 1R, was damaged during transport to the launch site and is under reconstruction.
Saudi Telecom Company bought 25% of Maxis.
Maxis officially launched its 3G services on July 1, 2005 (the 3G datacard service was soft-launched earlier in February 2005). The 3G service is available in selected regions of the country since nationwide coverage does not make economic sense (due to the high CAPEX involved). The main coverage areas include:
- The Klang Valley (including large part of Kuala Lumpur and Selangor) - the initial launch in July 2005
- Penang - Dec 2005
- Johor Bahru - Jan 2006
- Kuantan - Sept 2006
Maxis appears to be adopting a "thick coverage" strategy for 3G. This means 3G service will be rolled out only in areas where data traffic is heavy, or with strategic importance (for example, Putrajaya which is the government's administrative centre). The rest of the country will be served by 2.5G (GPRS; nationwide coverage) which is progressively being upgraded to 2.75G (EDGE or E-GPRS).
The key "shouting points" for Maxis 3G appear to be:
- Video call
- packet-switched video streaming services (including live channels, video-on-demand & video clip downloads)
- Traffic Check (Maxis claims to have 50 video cameras installed around Klang Valley, Penang & Johor Bahru)
- Full-track music download
- 3G datacard
In Sept 2006, Maxis launched 3.5G (HSDPA) as part of the "wireless broadband modem" service which is targeted at "mass market consumer/home" users (instead of business or corporate). Maxis is progressively upgrading its entire 3G network to 3.5G capability. Maxis claimed it has widest 3G/3.5G/HSPA coverage that covers 80% of populated areas.
Maxis introduce its Malaysia's 3rd e-book service called Maxis ebooks (or Maxis ebuuk in official website and app). The first was e-Sentral followed by MPH Digital.  It was launched on April 16, 2012 and during the launch, more than 300000 books are available in e-book store and available through web, iPad app or through Android tablet running 3x and above.
- E-Ling, Liaw (April 30, 2007). "Malaysia's Maxis Receives Takeover Bid From Parent". The Wall Street Journal. Retrieved 2007-04-30.
- Azman, Syed (April 29, 2007). "Malaysia tycoon to buy out telco Maxis". The Washington Post. Retrieved 2007-04-30.[dead link]
- Azman, Syed (April 30, 2007). "UPDATE 5-Malaysian tycoon to buy out telco Maxis". Reuters. Retrieved 2007-04-30.
- "Announcement: MAXIS COMMUNICATIONS BERHAD REQUEST FOR SUSPENSION OF TRADING". Bursa Malaysia. April 30, 2007. Retrieved 2007-04-30.[dead link]
- "Maxis to raise RM11.7bil via IPO". The Star. 2009-10-29.
- Soyacincau (2009-04-19). "Maxis introduces FastTap NFC Service". Retrieved 2009-04-19.
- Liau Yun Qing (2012-04-13). "M'sian operator launches online bookstore". ZDNet. Retrieved 2012-04-16.
- "Time to turn to ebooks". The Star. 2012-04-16. Retrieved 2012-04-16.
- Official website of Maxis ebuuk