Brunswick Boat Group
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The Brunswick Boat Group, headquartered in Knoxville, Tennessee, United States, is the largest maker of pleasure boats in the world. In 2008, the company's net sales were US$1.7 billion.[1] The Boat Group makes Sea Ray, Bayliner, Maxum, Hatteras Yachts, Meridian and Sealine pleasure boats from 16 to 100 feet; Boston Whaler, Cabo Yachts and Trophy offshore fishing boats from 13 to 52 feet; and Crestliner, Harris, Kayot, Lowe Boats, Lund, Princecraft and Triton fishing, deck and pontoon boats from 10 to 26 feet. Brunswick is one of the largest boat makers in Europe, with such brands as Arvor, Örnvik, Quicksilver, Uttern and Valiant boats. In New Zealand, Brunswick also owns the Rayglass boat brand. BBG oversees nearly 45 brands of boats in total, ranging from yachts to bass boats. Other subsidiaries include Attwood and Kellogg boat parts and accessories, along with IDS and Smart Craft onboard marine technology systems.[2][3]
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History [edit]
The Brunswick Boat Group (BBG) was formed in 2000 to manage the Brunswick Corporation's nearly 45 boat brands. It is privately held, and is not traded on any public exchange. From 2000 to 2005 the BBG doubled in size and acquired 13 additional brands.[4]
The global economic downturn led the Brunswick Boat Group to close more than a dozen plants and reduce its workforce by about 10% after its sales fell more than 16% in 2008.[5]
Subsidiaries [edit]
Current subsidiaries include:[6]
- Bayliner
- Bella Boats
- Quicksilver[disambiguation needed]
- Aquador
- Baja
- Cabo Yachts
- Crestliner
- Boston Whaler
- Flipper Boats
- Lund
- Princecraft
- Hatteras Yachts
- Meridian Yachts
- Sea Ray
- Arriva
- Cobra
- Robalo
- Wahoo Boats
- Maxum (discontinued in 2009)
- Starcraft Marine
See also [edit]
- Brunswick Bowling & Billiards, Lake Forest, Illinois
- Life Fitness Division, Schiller Park, Illinois
- Mercury Marine, Fond du Lac, Wisconsin
References [edit]
- ^ http://brunswick.com/_media/pdfs/factsheet_09.pdf
- ^ http://www.highbeam.com/doc/1G1-123094591.html
- ^ "Google Finance: Stock market quotes, news, currency conversions & more". Google.com. Retrieved 2012-03-04.
- ^ a b "Company | History | Interactive Timeline". Brunswick. Retrieved 2012-03-04.
- ^ "Sea Ray Boats, Inc.: quotes & news - Google Finance". Google.com. Retrieved 2012-03-04.
- ^ "Brands | Marine - Boats". Brunswick. Retrieved 2012-03-04.
- ^ "Bayliner Customer Care". Bayliner Customer Care. Retrieved 2012-03-04.
