Cheng Shin Rubber

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Cheng Shin Rubber
Type Public (traded on the Taiwan Stock Exchange)
Traded as TPE:2105
Industry Tire manufacturers
Founded 1967
Headquarters Yuanlin, Taiwan
Employees Worldwide 25,000
Website www.maxxis.com

Cheng-Shin Rubber Ind. Co.,Ltd. (Maxxis; Chinese: 正新橡膠工業股份有限公司) is the ninth largest tire company in the world.[1] Established in 1967, at the city of Yuanlin, Taiwan.

Overview[edit]

At first, Cheng Shin Rubber, operating as Maxxis International, only produced bicycle tires. As the company grew and extended its reach beyond Asia, it expanded into new market segments, producing tire products for a variety of vehicles.

In 2009 Maxxis had worldwide revenue of over $2 billion.[2] Maxxis has operations in Taiwan, China, Thailand, Vietnam, United States, Canada, United Kingdom, Germany, The Netherlands, Japan and Dubai. The company employs 28,000 people, and its products are distributed in approximately 170 countries.[3]

The company recently built a design and testing proving ground in China,[4] and has five other research facilities in Taiwan, China, the United States, and the Netherlands.

Maxxis’ promotional efforts include sponsorship of riders, drivers, teams and events across a range of sports. Major sponsorships include the 2011 and 2012 Australian Open,[5] the New York Yankees baseball team in the United States,[6] and Barclays Premier League teams Liverpool, Aston Villa and Sunderland in England.[7]

Products[edit]

  • ATV
  • Automotive
  • Bicycle
  • Commercial Truck
  • Industrial
  • Kart
  • Lawn & Garden
  • Light Truck
  • Motorcycle
  • Trailer

Worldwide operations[edit]

Maxxis’ North American headquarters and the Maxxis Technology Center – USA are located in Suwanee, Georgia. The company has US distribution facilities in Georgia, California and Texas.

Maxxis International – UK plc is located in Felixstowe, Suffolk. Maxxis International – Germany is located in Dageling. The Maxxis Tech Center – Europe B.V is located in the Netherlands.

Maxxis’ global headquarters is located in Taipei, Taiwan.

Maxxis has manufacturing facilities in locations including Yuan Lin, Taiwan; Xiamen, China; Kunshan, China; Rayong Province, Thailand; and Vietnam.

Maxxis has technology centers in Yuan Lin, Taiwan and Kunshan, China. The Maxxis proving ground is located in Kunshan.

Maxxis’ operations in Japan are located in Isehara City, Kanagawa.

Maxxis’ operations in the Middle East and Africa are based in Dubai in the United Arab Emirates.

See also[edit]

References[edit]

External links[edit]