|This article's factual accuracy may be compromised due to out-of-date information. (February 2012)|
The Mayflower Theatre, 2006
|Architect||William and T. R. Milburn|
|Owned by||Mayflower Theatre Trust Ltd|
|Other names||Gaumont, Empire|
The Mayflower Theatre (formerly the Gaumont) is a Grade II listed theatre, in the city centre of Southampton, United Kingdom, with a capacity of 2,300. It features West End theatre shows when they tour the UK.
The Empire (1928 - 1950)
The theatre opened on 22 December 1928, as The Empire Theatre, part of the Moss Empire theatre group. It was part of the company's expansion of the late 1920s, which also saw theatres constructed in Edinburgh, Glasgow, Liverpool, Oxford and The Dominion, in London.
At the time of construction, it was the largest theatre in the south of England, a title it still holds. In the early days, many shows were transported by train. The theatre's proximity to Southampton Central railway station made its location ideal, but meant that many shows were not as spectacular as their London counterparts. The theatre suffered in early days, to the arrival of cinema, with sound or 'talkies'. This led to the 1933 installation of a projection box in the balcony and a screen, which could be raised and lowered at the front of the stage. By 1942, the theatre was mainly used as a cinema and was taken over by The Gaumont British Picture Corporation.
The Gaumont (1950 - 1986)
As part of the Rank Organisation, the theatre has hosted concerts by many famous artists, including Bill Haley & His Comets in 1957, The Beatles in 1963, The Rolling Stones in 1966, Led Zeppelin in 1972, Queen in 1974, 1975 and 1977 and The Police in 1979 and 1982, Rush in Feb 1978  and Kate Bush in 1979.
The building was still, however, mainly used as a cinema, which was in decline, due to the rise of television. This led to Rank investigating a change of use to, either dance hall or ten-pin bowling alley. This did not happen and many other acts appeared, until the end of the 1980s, when acts preferred larger concert halls and arenas.
The theatre was threatened, with a change of use, again, in 1970, when an application was made to convert it into a bingo hall. This also did not happen, but the owners were still not making money. In 1982, the Rank, again, applied to Southampton City Council, for a change of licence, to turn the building into a bingo hall. This was refused in 1983, the year the building also achieved grade II listed status. The council instead offered to buy the building, for £650,000 and a refurbishment of £3 million. This led to the 1989 setting up of a charitable trust, with the lease for a peppercorn rent, to stop the theatre from becoming a political tool.
Name change (1987 - 2003)
The theatre closed for major redevelopment in January 1986, with the entire stage area being improved and additional facilities, such as computerised box office, being added. The theatre opened, as The Mayflower, on 24 February 1987, with a production of Peter Pan starring Bonnie Langford, with the official opening gala, televised in May. Initial audiences proved disappointing and there was talk of the project being a white elephant. This changed, with the introduction of major pantomimes. These attracted huge audiences, peaking with 1994's Dick Whittington, starring Lesley Joseph and John Nettles, which attracted 126,256 theatregoers.
Musicals also made up a big part of the turnaround of the theatre. 1990 brought a full scale version of the West End's 42nd Street, followed by Evita. These proved huge successes and, along with the pantomimes, ensured the continued success of the theatre. Cats arrived in 1994, bringing an audience of 125,000. This was followed by many other shows, including The Phantom of the Opera, which achieved the record attendance of 185,000 in 2000.
Refurbishment (2003 - 2013)
In 2003, the theatre closed, again, for refurbishment. The main aspect, being the change of stage from a raked stage to a flat stage. Improvement for disabled access were also made, including the construction of a new lift. The theatre reopened, with the large scale production of Miss Saigon, which would not have previously been possible. The run of major musicals has continued with a five-week run of Starlight Express, in 2005 and shows, such as Saturday Night Fever, Miss Saigon, The Rocky Horror Show and Disney's Beauty and the Beast, in 2006. The tour of Chitty Chitty Bang Bang visited The Mayflower, for almost 3 months, in 2007. The 2007 Christmas show was Michael Rose and Chris Moreno's production of The Wizard of Oz, starring Russ Abbot, Gregor Fisher, Gary Wilmot and Matthew Kelly, as The Wicked Witch of the West. The 2008 season included Andrew Lloyd Webber's Aspects of Love and Cats and the new productions of Zorro and The Wedding Singer. In 2009, the traditional Christmas show was Cinderella, starring Christopher Biggins, Matthew Kelly and Stefanie Powers.
Also in 2009, The Mayflower welcomed West Side Story, Calendar Girls and Evita, among other shows, before closing for three months, for massive development of the backstage areas, including a new scene dock and also refurbishment of the stalls and circle bar. The Season then continued, with LazyTown Live! The Pirate Adventure, followed by shows, including The Sound of Music and High School Musical 2. Shows already announced for 2010 included a return of Chitty Chitty Bang Bang and the first national tour of Hairspray. The Theatre has also been chosen for the 25th anniversary tour of Les Misérables booking from 24 August to 11 September.
Foyer redevelopment (2013 - present)
Around summer 2012, during an open day to celebrate twenty-five years of The Mayflower, an appeal was launched for plans of changing the main foyer, which no longer meets the modern needs of the theatre. The key benefits are as follows;
- More space
- Bigger box office area
- Street-level wheelchair access
- Covered access to the Ovation restaurant
- In keeping with Grade II status
After the last performance of Strictly Confidential finishes, work began on extending the foyer for over a couple of months. Along with the new branding and a new logo, the extended foyer of the theatre was opened on Friday 30 August 2013, in time with the first performance of The Mayflower Theatre's first summer youth project's performance of Bugsy Malone. In 2014, the UK Tour of the West End musical Wicked will visit the theatre.
Out & About
Formerly known as Ticket South, Out & About was first launched at the information desk of West Quay, along with its opening on Thursday 28 September 2000. A few years later, Ticket South has moved to its current space at the Marlands Shopping Centre. Along with the rebrand of the Mayflower Theatre, Ticket South changed its name to Out & About.
- Southampton City Council: Listed buildings in Southampton Accessed 17 September 2007.
- The Mayflower - History - Musicals Fit For The Mayflower accessed 7 July 2007
- The Mayflower - History - The Early Years accessed 7 July 2007
- The Mayflower - History - Under Attack from Cinema and Hitler accessed 7 July 2007
- "History of the Mayflower - Chapter 4: The Rock'n'Roll Years". Retrieved 1 March 2011.
- "Beyond the Lighted Stage, Poster image at 45min 46seconds".
- The Mayflower - History - The Threat of Closure accessed 7 July 2007
- The Mayflower - History - Born Again - The Mayflower Years accessed 7 July 2007
- The Wizard of Oz at The Mayflower Theatre, Southampton accessed 7 July 2007
- * The Fantastic Foyer Appeal, http://www.mayflower.org.uk/foyer.asp, (Accessed, 03/09/2013)
- The Mayflower Official site